Using email as a method of prospecting to industrial companies can be challenging. Over 75% of prospecting emails are ignored or deleted without being read. This type of treatment can be avoided simply by attempting to establish a real relationship with your prospect. Here's how.

More U.S. industrial companies are looking to source stateside as COVID-related supply chain disruptions and the ongoing tariff issues continue to transform the industry. But do you ever wonder what types of products and services companies are looking for exactly and if your company can help fill that need?



IndustryNet tracks the search data of millions of industrial buyers across 11,000 distinct product and service categories, including industrial machinery, packaging, containers, construction equipment, chemicals, business supplies and equipment and more.

Industrial machinery and equipment is a popular industry for many users of IndustrySelect's live database of 500,000 industrial companies. Currently, there are 45,876 industrial machinery and equipment manufacturers listed in IndustrySelect's database.



But which U.S. states account for the most industrial machinery manufacturers? Today, we're going to take a closer look at the industry and list the top 15 states for industrial machinery manufacturing.

MNI is pleased to announce the launch of the North American Cannabis Industry Business Database, the most comprehensive compilation of businesses in the fast-growing and lucrative cannabis industry of its kind.



Profiling 11,000 businesses and 13,000 decision-makers, the Cannabis Industry Business Database is the result of more than twelve months of firsthand research by MNI�s 80-person data research team.

In order to integrate IndustrySelect with the most commonly used CRMs among our userbase, we recently turned to our thousands of customers in industrial sales, marketing, and business development to find out what CRM they used to manage interactions with their industrial clients. The results of the survey were very revealing, and we thought we would share these results with you today.

COVID-19 has caused a number of cutbacks across the manufacturing industry. One area that is experiencing exponential growth is the medical and pharmaceutical supply industry. For staffing agencies currently looking for opportunities, this is a sector that offers them en masse.



The number of companies involved in medical and pharmaceutical supply is relatively high compared to many other sectors. Based on data provided by MNI, there are nearly 1,500 medical supply companies across the United States and over 14,500 chemical supply companies. The latter are companies that produce chemicals that may be used for pharmaceuticals or other purposes. Together, these sectors provide almost 170,000 jobs at present. However, this number is growing as the industry catches up with demand created by the COVID-19 pandemic.

New data released by the Bureau of Labor statistics shows the U.S. added 1.4 million jobs in August and the unemployment rate fell to 8.4%. This is roughly in line with 1.8 million jobs added in July.



The U.S. manufacturing sector added jobs in August as well, but hiring was far softer than in other sectors.

COVID-19 has thrown a wrench into the plans of companies nationwide, with the most unfortunate having to shutter operations and others having to drastically change their planned course. Gallup polls indicate that manufacturing and production jobs have decreased by up to 15%, with at least 32% of workers experiencing reduced hours.



This has rippled into the staffing industry as many segments of manufacturing now have a far lower demand for employees. As a result, industrial staffing is slated to drop by 22% in 2020.



Despite these dismal figures, North America represents the fastest-growing region globally for staffing and recruitment.

Recent data finds the U.S. industrial sector continues to show signs of life, with new orders, employment and production all showing steady improvement following the historic lows recorded at the height of the pandemic.



Furthering this cautious optimism, new plant announcements and expansions have accompanied the recovery, making headlines throughout the month of August.

Manufacturing encompasses a broad array of skills and expertise, so finding the right people for the job can be a long and difficult process.



In today's world, there is often not enough time or in-house personnel to recruit, hire and manage new staff. Because of this, many manufacturing companies choose to work with staffing agencies to find the right team members.



However, managing the needs of employers and the abilities of potential employees was challenging enough before the onset of COVID-19.

Maryland/DC boasts a small but robust manufacturing sector, home to a number of high-tech industrial companies, some of which are on the front lines of the coronavirus fight and the ongoing race to develop a vaccine and treatment.



Today, we're going to take a look at what makes Maryland's manufacturing sector special, based on inside data collected by MNI.

Time-tested companies are restructuring, new entities are emerging to capitalize on new opportunities and others are either downsizing or folding altogether.



Companies need to pay close attention to what others in their field are doing in order to stay ahead in this complex game.

Springs are elastic objects that can store or release mechanical energy. They are used in countless devices to assist with motion control.



The spring manufacturing industry is comprised of 413 companies, almost half of which (40%) are located in the Midwest.



The South, West and Northeast host 22%, 18% and 20% respectively. A full 50% of all spring manufacturers distribute domestically.

New data released by the Bureau of Labor statistics shows the U.S. added 1.8 million jobs in July, while the unemployment rate fell to 10.2% from June�s 11.1%.



The U.S. manufacturing sector added jobs but at a far slower rate than in previous months. The Department of Labor reports the sector added 26,000 positions in July, a far cry from the staggering 356,000 jobs it added in June (or the 225,000 gained in May).

Over the past decade, Georgia's industrial sector has grown steadily, attracting a variety of enterprises, from auto companies to aeronautics firms.



The Peach State is a solid market in which to do business and today we�re providing an overview on the state�s manufacturing sector, based on data collected by MNI and taking a look at its most powerful companies.

"Where can I find more like you?"



We've all said it, whether in reference to a star employee or reliable vendor. And most of us have said this about our customers. Where do we generate more B2B leads that possess the same set of needs for our products and services as do our best customers? We know they are out there, but how do we find them?



It is (and literally can be) the million-dollar question.

Glass manufacturers provide essential materials for different industries, including construction, manufacturing, automotive, telecommunications and consumer products.



This sector has experienced steady growth over the past few years, and there are new products and opportunities to be aware of when selling to glass manufacturers.

Now that the U.S. manufacturing sector is beginning to emerge from the long shutdown period brought on by the pandemic, the headlines are filled with better news for the sector, including a sharp rebound in manufacturing activity and increased hiring.



New plant announcements and news of expansion have accompanied the recovery and have dominated manufacturing headlines in July. In fact, from the looks of all the new manufacturing plant openings and expansions announced this month, you'd think July was the new January. Some new and expanded operations are focused on high-demand pandemic-related items such as PPE or pharmaceuticals, while others run the gambit from electric vehicles; flooring; lumber; plastic injection molding; snack foods and aviation.



This post will explore the many new plants and expansions announced in July on a state-by-state basis. Encompassing 20 states, these are the major new or expanded manufacturing operations announced in July.

You might have a strong sales pitch, a quality product and a competitive price, but sales might elude you until you find the right audience for your message.



Identifying new opportunities for growth is often a matter of figuring out who needs the products or services you're selling.



Read on to learn how.

The forestry and lumber industry is a key element of the U.S. rural economy. In fact, the paper and pulp sector is predicted to reach nearly $680 billion by 2027.



Additionally, the National Association of State Foresters is currently seeking an additional $500 million in the form of a COVID-19 stimulus package to support the forest products supply chain, forest management and job creation in this industry.

Statistics on email marketing abound on the web and the data overwhelmingly suggests that as the highest ROI digital channel, email marketing is still the most effective way to drive traffic and conversions.



But how effective is it, exactly?

The HVAC industry is poised to become a $367.5 billion market by 2030. Although this sector is currently feeling the effects of COVID-19, there is a promising future for refrigeration and heating equipment manufacturers.



Marketing your products and services to these manufacturers is a viable strategy, but it's important to understand the unique opportunities and challenges linked to COVID-19.

If you are searching for a resilient industry to market to, look no further than refrigeration and heating equipment.



Properly storing food and maintaining safe and comfortable temperatures inside buildings are the main responsibilities of this sector.



By creating custom microclimates, it is possible to provide livable structures anywhere in the world. This has had substantial effects on population distribution, health and urban development. The same technology has also drastically reduced food spoilage and associated waste. Because of these factors, this industry is relatively insulated against even the biggest global upheavals.

Despite the overwhelming majority of manufacturing companies being privately held, it does not mean that they are not part of a corporate family. For our purposes, family does not refer to ownership by people who are related to each other. We are referring to parent companies that acquire and retain smaller businesses, usually in a related field.



Understanding company hierarchy can give you an advantage in generating sales in the manufacturing sector.

For those looking to do business with Pennsylvania manufacturers, it helps to have a solid grasp of the state's manufacturing climate, particularly in these fast-changing times.



Today we're focusing on some key insights on Pennsylvania's manufacturing sector and providing a look at the state's top companies.

New data released by the Bureau of Labor statistics shows the U.S. added 4.8 million jobs in June 2020, nearly double the number added in May. The unemployment rate fell to 11.1% after spiking to a record high of 14.70% in April.



The U.S. manufacturing sector recovered another 356,000 jobs in June, adding to the 225,000 industrial positions the sector gained in May.



Another Labor Department report out this week found there are hundreds of thousands of new job openings in manufacturing.

Knowing the latest information on a manufacturing company can help make introductions a seamless affair.



As a salesperson, you should be educated on your prospects and able to speak comfortably about any current events that may affect their operations.



The more you know about their business, the more confidence they will have in your ability to help them reach more customers.

The U.S. manufacturing sector is a global powerhouse, employing 11.7 million and accounting for 11% of the nation's GDP. Although U.S. manufacturing currently faces unprecedented challenges, with the sector still reeling from coronavirus, the industry remains a profoundly important component of the country's economy.



As the sector evolved over the past decade to include high-tech and advanced manufacturing processes, more industrial companies set up shop in America's cities, tapping into an educated workforce with the skills to handle the demands of cutting edge manufacturing. In many ways, urban America has led industrial growth in the post-recession era.

The cleaning chemical industry is one of the sectors that is actually doing well despite the COVID-19-induced recession. In fact, according to an analysis of search trends on the industrial marketplace IndustryNet, chemicals were the second most searched category during the month of May.



Of these, cleaning chemicals were by far the most popular. This comes as no surprise, as businesses look to adopt sterilizing protocols and safer work environments during the economic reopening.

COVID-19 has created an unprecedented situation for manufacturers, and many have seen their priorities shift as they engaged their crisis response plans over the past few months.



These plans might include changes in leadership, so a different person may be making purchase decisions - especially if you're offering a product or service that supports a manufacturers crisis response.



Your research process should explore how COVID-19 impacts leads, how priorities might be changing, whether or not new competitors have emerged and what kind of emergency response plans the manufacturer is likely to adopt.



These are the challenges executives are currently facing, so understanding their situation is crucial in order to empathize with and sell to them effectively.