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You've spent days honing your subject line to catch the eyes of your customers. You've agonized over every word and every link to keep the message brief and on point for each of your market segments. You've included an irresistible offer. Finally, you pull the trigger and hit send. Hundreds of emails fly out to your eager clients!



Then you wait, and wait ... and wait. Several days pass with very few bites. Why? Did your subject line trigger spam filters even though you were so careful? Or could be a simple as the email address you're using? If you're using a free email service provider, such as AOL or Yahoo, your beautifully designed campaign might just be in email purgatory. Find out why your email ends up in the spam folder, how you can reflect professionalism with your email address and how to do it in an inexpensive way.
Posted by IndustrySelect
Following a trend we've seen over the past several months, May's new manufacturing plant announcements reveal rapid growth in the electric vehicle industry, with several new EV and battery technology plants in the works. As U.S. manufacturers continue to grapple with shortages of critical materials, more companies are stepping up to the plate across numerous industries, shortening the supply chain and investing billions in U.S. manufacturing.



Let's explore some of the most exciting new manufacturing companies announced in May 2022.
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Fans of the TV show "The Office" are very familiar with the red brick tower featured in the show's opening sequence. But few know that the iconic tower belongs to the Pennsylvania Paper & Supply of Scranton, PA, which happens to be celebrating its 100th anniversary on May 20th.
Posted by IndustrySelect
As a B2B salesperson you are often confronting resistance, especially in today's challenging and ever-changing industrial B2B environment. But objection does not always mean rejection. In fact, in every sales objection there is an opportunity. Being prepared for some of the most common objections in sales is key to keeping the conversation going and moving towards a long-term partnership.
Posted by IndustrySelect
Manufacturing encompasses a broad array of skills and expertise, so finding the right people for the job can be a long and difficult process.



In today's world, there is often not enough time or in-house personnel to recruit, hire and manage new staff. Because of this, many manufacturing companies choose to work with staffing agencies to find the right team members. As a staffing agency, you are one of the most critical in their search for qualified employees. Take a look at what manufacturers are looking for and how to leverage that to expand your client list.





Posted by IndustrySelect
Oh, no. Here it comes again, the response you've been dreading: a request for more information. You've sent out multiple emails and numerous thick and expensive envelopes with boundless details concerning your product. Still, your prospects remain prospects, not closed sales. So, what do you do when prospects say, "Just send me more information?" Don't give up the pitch! Your first order of business is to keep them on the phone.
Posted by IndustrySelect
Bobcat Company announced plans to establish a new assembly plant in Rogers, Minnesota. The new, 225,000 square-foot facility will employ 100 and expand the company's production capacity while furthering its stronghold in the Midwest.

Posted by IndustrySelect
The Bureau of Labor Statistics reported May 6th that hiring in the U.S. manufacturing sector accelerated in April, while unfilled positions in the sector rose. Today, we're exploring the most recent manufacturing numbers from the Labor Department, providing the gains and losses by specific subsector, as well as the latest in manufacturing job openings.

Posted by IndustrySelect
Next-generation battery materials company Sila announced it has purchased 60,000 square feet of manufacturing space near Moses Lake, Washington for production of its cutting-edge lithium-ion anode materials at automotive volumes and quality.
Posted by IndustrySelect
If you're not using the build-in list creation feature in your customer relationship management (CRM) platform, you're missing out. Creating lists allows you to manage your contacts and ensure that no prospects fall through the cracks. The result is often a more personalized experience. Read on for some helpful tips on working lists in a CRM platform to build a better sales process.
Posted by IndustrySelect
This week, Kati McDermith, Brand Ambassador for MNI, hosted the #USAMfgHour chat on Twitter with a fun American-made mystery trivia theme. The result was a fun hour full of surprises, insights, some truly funny moments, and possibly a new invention...?
Posted by IndustrySelect
As U.S. manufacturers continue to grapple with global supply chain disruptions, a raft of new manufacturing plants were announced this month, representing billions in investments and thousands of jobs. Signaling hope for a more localized supply chain to churn out products critical to the sector, this month's theme was emphatically electric vehicle-related, while industries as diverse as biotech, steel and semiconductors announced major new projects across the country.

Posted by IndustrySelect
Thermo Fisher Scientific announced the opening of its new single-use technology manufacturing site in Ogden, Utah. The state-of-the-art facility creates additional capacity to produce the high-quality technology and materials needed for the development of new vaccines and breakthrough therapies.
Posted by IndustrySelect
You know you have a great product that manufacturers in the U.S. will want. After hearing your presentation, a decision-maker will know it too. But before you can make your pitch, you need to enter the inner sanctum, which means getting past the gatekeeper in B2B sales. Navigating around that obstacle presents a daunting challenge. The following tips will put you on track to leap the hurdles and reach your goal.
Posted by IndustrySelect
Curious about Louisiana's manufacturing sector? This infographic provides key facts and statistics on the state's diverse manufacturing sector. Explore top cities, number of companies and jobs, distribution data, firmographic info and more, based on MNI's survey of Louisiana manufacturers.
Posted by IndustrySelect
As the pandemic shaped business communications, email has emerged as the #1 marketing channel for ROI. Consider that email marketing generates $42 for every $1 spent and that 78% of marketers in 2020 said email is essential to company growth, compared to 71% in 2019.



As more and more marketers get on board with email, you are competing with many other companies for your recipient's attention. That means timing is of the essence: not only when to send that email--but perhaps even more relevant, when not to send that email. You don't want to pour everything you've got into a perfect email only to have your message ignored.
Posted by IndustrySelect
Looking to do business with Texas manufacturing companies? Texas is a major manufacturing state, home to more than 20,000 manufacturers and millions of industrial workers. This infographic provides key facts and statistics on Texas' manufacturing sector. Explore top cities, number of companies and jobs, distribution data, firmographic info and more, based on MNI's survey of Texas manufacturers.
Posted by IndustrySelect
The agricultural chemicals industry has a strong outlook, between the sustained demand for whole-grain products, pest and rodents threatening crops, and the need to increase crop yield. Additionally, the current war in Ukraine is shaping the global agricultural market, as both Russia and Ukraine are major exporters of fertilizer products and grain, leading to global shortages of many types of materials. U.S. agricultural suppliers are thus facing heightened demand for their products, making this a key market to keep your eye on.

Posted by IndustrySelect
Curious about Kansas manufacturing? This infographic provides key facts and statistics on Kansas' manufacturing sector. Explore top cities, number of companies and jobs, distribution data, firmographic info and more, based on MNI's survey of Indiana manufacturers.
Posted by IndustrySelect
Strong closing skills can make the difference between a successful sale and a lead that doesn't convert. Successful B2B salespeople understand it takes a strategic approach to provide that final push a lead sometimes needs to make a purchase decision.



With multiple obstacles, including information overload, budget limitation, or a complex buying journey, strategies for closing sales in B2B can help a prospect make the right decision without being too pushy.

Posted by IndustrySelect
March was a busy month for U.S. manufacturers, with new enterprises springing up across the nation. Encompassing a wide range of industries, from footwear and electric vehicles to biotech and food processing, these new operations represent millions in investments and thousands of new jobs. Let's take a look at some the most exciting manufacturing announcements rolling out in March 2022.
Posted by IndustrySelect
This infographic provides key facts and statistics on Indiana's manufacturing sector. Explore top cities, number of companies and jobs, distribution data, firmographic info and more, based on MNI's survey of Indiana manufacturers.
Posted by IndustrySelect
Despite falling to the lowest level since 2015, manufacturing sales, except for transportation, grew again in 2021. The primary metal industry did quite well without worries over microchips and plastic resin supply chain issues.
Posted by IndustrySelect
Looking to do business with Florida manufacturers? This infographic provides key facts and statistics on the state of Florida's manufacturing sector. Explore top cities, number of companies and jobs, export states, firmographic info and more, based on exclusive data collected by MNI.
Posted by IndustrySelect
The conveyor equipment industry is experiencing exponential growth, making it a hot market for those looking for leads in the manufacturing world.



As U.S. manufacturers respond to unprecedented demand amid supply chain hurdles and worker shortages, conveyor manufacturers are helping the cause, supplying conveyor systems to manufacturers trying to get their products to market. The industrial marketplace IndustryNet has seen searches for conveyor systems surge in recent months, . Globally, the industry's market size is expected to reach $10.6 billion by 2025, up substantially from $8.8 billion in 2020.
Posted by IndustrySelect
How many times have you been on an automatic answering system and had to repeatedly enter the same information? Worse, if you reach a live representative, you�re forced to give it all again. In this frustrating and infuriating situation, you may even be tempted to give up.



Buyers using an unintegrated multichannel process experience a similar waste of time and effort. Omnichannel selling addresses this severe obstacle to closed deals by giving you multiple ways to contact manufacturers in the U.S.
Posted by IndustrySelect
Curious about Alabama manufacturing? This infographic provides key facts and statistics on the state of Alabama's manufacturing sector. Explore top cities, number of companies and jobs, executive counts, and more, based on exclusive data collected by MNI.
Posted by IndustrySelect
The Bureau of Labor Statistics reported March 4th that the U.S. manufacturing sector added jobs in February, while unfilled positions in the sector have finally begun to ease. Today, we're exploring the most recent manufacturing numbers from the Labor Department, providing the gains and losses by specific subsector, as well as the latest in manufacturing job openings.



Posted by IndustrySelect
Curious about Mississippi manufacturing? This infographic provides key facts and statistics on the state of Mississippi's manufacturing sector. Explore top cities, number of companies and jobs, executive counts, and more, based on exclusive data collected by MNI.
Posted by IndustrySelect
Nobody enjoys getting a door slammed in their face. An immediate hang-up or going to voicemail isn't much better, but at least you don't have to take the freeway to your next target. Cold calling requires perseverance and determination. It takes a deep understanding of your product's advantages to your potential customer. Still, successful cold calling results in a fuller pipeline and a higher closure rate.




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