Are you reaching your market where they're looking? A recent survey shows that 95 percent of engineers consider email to be a valuable resource for content.



Suffice to say, if you are not using email, a substantial amount of your target market is not going to know about what you can do for them.

The landscape of the manufacturing industry is constantly growing and changing - a statement that rings truer than ever in the wake of Industry 4.0. Currently, the U.S. construction industry is projected to reach $808 billion in 2019, only a 3% increase over the industry's 2018 value of $808 billion.



Whether or not this flatlining will be followed by deceleration or by a period of stability is yet to be seen, leaving various construction companies vying for success.

The new U.S. tariffs on $200 billion worth of goods went into effect last year and both consumers and businesses are starting to feel the effects. Here's what manufacturers are saying:



- ArcelorMittal reported high profits after the implementation of tariffs.

- PPG Industries announced that the tariffs added a modest cost to raw materials.

- Sonoco projects as much as $9 million in tariff costs in the second half of the year.

- Covanta said that the tariffs helped raise its revenue forecast by $10 a ton.

The advent of Industry 4.0 has brought relentless advancements to many industries, and manufacturing is no exception.



Today, manufacturers have to account for more variables than ever before - and as such, have more to worry about.



This is particularly true in the case of construction or heavy equipment manufacturers, who must adapt and react to a constantly changing market fluidly and creatively.



Here are the 5 things most construction equipment manufacturers have on their minds right now.

With nearly 270 million vehicles registered in the United States, all of them needing a part in their lifetimes if they are not totalled driving off the sales lot, the motor vehicle parts industry is a vital industry.



Changes are constant, not only because of modifications made for each model year, but for the underlying technology and materials.



With a trade war disrupting supplies and foreign companies opting to create localized manufacturing facilities, growth has been strong in the auto parts industry despite indicators that the opposite would be true.

In a digitized world, data is both the lifeblood and currency of business. Without quality data and a way to utilize it, every day becomes an uphill battle.



Making critical, informed decisions becomes exponentially easier when data is used to hone in on a course of action.



Reaching the right manufacturers means not just having the right information, but knowing what to do with it.

The automotive parts industry is a significant part of the national and global economy, historically contributing roughly 3.5% to the U.S. gross domestic product.



What many people don't appreciate is that every car that rolls off the assembly line is a finely tuned collection of parts from suppliers and manufacturers.



Here, we will look at three major challenges the executives of those companies deal with every day.

The manufacturing world can be complicated to navigate as a marketer. With so many options for manufacturers, it takes a sharp marketing plan to stand out from the competition and create a unique image.