A low conversion rate can spell disaster for your industrial company's appointment setting strategy. You may reach out to hundreds of prospects in a given month, only to land few or no appointments. The conversion rate, represents the percentage of prospects with whom you actually speak with who agrees to book a meeting. You'll still need to follow up to ensure the appointment is confirmed, especially if it is out more than 7 days. Take a look at the conversion rate for yourself or the team. If your appointment setting strategy is suffering from a low conversion rate, it may be attributed to one or more of the following reasons. Let's take a look at the top four.

As a prime location for 4,661 manufacturing companies generating over 192,000 jobs, Maryland offers many opportunities. The state�s major seaport in Baltimore allows for the easy receipt of materials and shipping of finished goods. Maryland's proximity to Washington, D.C., gives its technical and aerospace corporations a considerable advantage in applying for contracts and securing government funding.

Many organic chemicals are used in manufacturing other products, so much of their demand is determined by downstream usage. While no one company controls organic chemicals sales, many companies manufacture multiple products to produce chemicals for a wide range of purposes.

Selling B2B products and services to the U.S. manufacturing industry has become increasingly challenging due to the presence of multiple decision-makers within organizations and the numerous hurtles that this dynamic sector is currently facing. Today, we'll explore effective strategies for B2B sales professionals to navigate the complexities of engaging with multiple decision-makers and increase their chances of success in the U.S. manufacturing sector.



Here's the bottom line: selling B2B products and services - in any market - is more challenging than ever before. The manufacturing industry is no exception. Today, we'll be covering how salespeople and marketers in the manufacturing industry can effectively handle buying groups with multiple decision-makers.

North Dakota, located in the heart of the Great Plains, is recognized for its expansive landscapes and natural allure. Beyond its scenic beauty, the state boasts a robust manufacturing sector that plays a crucial role in its economy. From leading construction equipment manufacturers to innovative biotech service providers, explore some key industrial facts and top companies in North Dakota, based on exclusive data collected by MNI from the state�s manufacturing companies.

Most people think of the warming months of Q2 as a special and unique time. However, spring brings several seasonal obstacles to sales, such as holidays inviting both retrospection and celebration, distracting from business, prospects often choosing Q2 to take personal time off (PTO), making it difficult to close sales, and the uncertainty of tax season making companies more hesitant to commit funds to purchase. While your closings may temporarily plummet, you can lay the foundation for future success by honing your Q3 sales strategies for B2B.

The month of June brought an exciting roster of new manufacturing operations. From billions poured into the EV industry to multiple new facilities announced in building materials, solar, food production and biotech, the U.S. industrial sector continues to defy expectations and post strong growth even amid an uncertain economy.

The U.S. manufacturing sector plays a central role in the economy, accounting for 20% of U.S. capital investment, 60% of the nation's exports and 70% of business R&D. Overall, the sector's market size, measured in terms of revenue is worth roughly $6 trillion, making it a major industry to do business with.



So which U.S. states are the biggest for manufacturing? This article will explore the nation's top manufacturing states, measured by number of employees, based on MNI�s database of 400,000 U.S. manufacturing companies.

You've finally made it past the gatekeeper. Now you're in a room with the people who will decide whether to sign on the bottom line or politely thank you for coming in. This presentation will have to make your case. What are the elements that will spell success?

Over the past decade, Georgia's industrial sector has grown steadily, attracting a variety of enterprises, from auto companies to aeronautics firms.



The Peach State is a solid market in which to do business and today we're providing an overview on the state's manufacturing sector, based on data collected by MNI and taking a look at its most powerful companies.

The US chemical industry plays a vital role in meeting the high demand for raw materials across multiple sectors. As overseas utilization persists, the demand for these materials remains strong. While the construction sector may experience a slight downturn in 2023, resulting in a minor decline in related chemical sales, the global chemical market's performance will largely depend on the demand for petrochemicals like ethylene. Encouragingly, with the chip shortage alleviating, the automotive sector is poised for a resurgence, driving increased chemical usage. For suppliers, the chemical industry continues to present promising opportunities for growth and collaboration.

Industrial gas manufacturing was a $92 billion sector in 2020. Experts anticipate it will exceed $147 billion by 2028. A company that makes industrial gases usually lowers the temperature of the gas until it becomes a liquid. This liquid is then kept in pressurized canisters for a variety of uses.

As the economy continues to show signs of slowing down, companies rely on two solutions to get through the economic hard times: reduce employee headcount and/or find a way to increase sales. This means sales teams will work on high priority prospect opportunities that are already in the sales funnel to close deals. How long will that take before the funnel shows signs of weakness? Can marketing produce enough qualified sales leads at your ideal accounts to be placed into the funnel for the entire sales team? What can be done to help support one or both teams?

With its low business costs and abundant natural resources, the state of Louisiana is home to a number of powerful manufacturing companies, especially those in the petrochemical and oil industries. Today, we're taking a deep dive into the state's manufacturing sector, providing key industrial facts, insights, and covering the largest industrial companies in Louisiana.

With the cost of materials still rising, finding effective pricing strategies for B2B is crucial for keeping manufacturers afloat. As interest rates increase along with production costs, your pricing window narrows. Competition for reluctant purchasers is an additional complication to your price-setting dilemma. So how do you set prices in this challenging environment?

With one of the best tax climates in the nation as well as a strong workforce and solid infrastructure, Texas remains a top destination for manufacturers across multiple industries, from the oil industry to the auto sector, biotech to food processing. Home to 1.2 million workers or roughly 13% of the nation's manufacturing workforce, Texas remains the second-largest manufacturing state in the U.S. (after California) and is the largest state exporter, exporting a record $315 billion worth of goods in 2018.



For those looking do business with Texas manufacturers, it helps to have an in-depth understanding of the state's manufacturing climate.

The latest employment summary from the U.S. Department of Labor reports employment in the U.S. manufacturing sector was little changed, following an increase of 11,000 manufacturing jobs posted in the month of April. In this article, we�ll examine the latest data from the Labor Department, exploring manufacturing job losses and gains by specific subsector.

Manufacturers of engines and turbines impact a large swath of commercial and government sectors, from automotive and aerospace to lawn and garden equipment. Discover the latest statistics on this key industry and explore the sector's largest companies!

Today's marketing tools are evolving at a rapid pace to keep up with the growing demand for automation. With that in mind, your digital marketing tactics should similarly be kept up to date. Here's how you can improve B2B email click-through rates in your campaigns.

Kansas is a unique manufacturing state, with major strongholds in food processing as well as aviation and consumer electronics. The state ranks third in the U.S. for the quality of its infrastructure and also ranks among the most business-friendly states in the nation. Today, we�re exploring some of the key facts and trends in Kansas manufacturing and taking a look at the largest manufacturing companies in the state.

Spanning multiple states, representing billions in investments and thousands of jobs, the month of May was full of new facility and expansion announcements, representing a diverse set of industries, from lithium refining and satellites to herbal supplements and steel.

With its low business costs, top-notch infrastructure, and generous incentive programs, Indiana is a major state for manufacturing, home to some major names in the pharmaceutical, automotive and steelmaking industries. This article will explore some key statistics on Indiana's manufacturing sector and provide a look at the state's top companies.

In sales, a good starting point is often to understand what your industrial prospects' needs are. By asking the right questions, you can establish a dialogue and recommend the best solution for a shorter sales cycle and a better B2B buying experience.

With all the doom and gloom about economic contraction and looming recession, you might wonder is manufacturing ultimately a growing industry? Not long ago, the answer might have been far from encouraging. Fortunately, the U.S. manufacturing sector's outlook is becoming much brighter.

The latest employment summary from the U.S. Department of Labor reports employment in the U.S. manufacturing sector inched up in April, following a two-month decline in February and March. In this post, we'll explore the most recent manufacturing numbers from the Labor Department, providing gains and losses by specific subsector.

Arizona is a powerful manufacturing state, home to major names in the electronics and aerospace industries. The state�s educated workforce, abundance of capital, and favorable regulatory environment has helped foster a massive electronics manufacturing hub, with Intel recently announcing a massive $20 billion expansion of its Chandler plant in order to meet soaring demand for semiconductors.



Today, we�re exploring some of the key facts and trends in Arizona manufacturing and taking a look at the largest manufacturing companies in the state.

Looking to do business in Alabama? Having some insight into the state's manufacturing climate can give you a big advantage when it comes to talking to Alabama manufacturers.



Today, we're exploring the latest statistics on Alabama's manufacturing sector and providing information on the ten largest manufacturing companies in the state.

Generative AI is suddenly infiltrating nearly every corner of our digital world. It can write your sales scripts, your marketing copy, your thank you notes, your eighth grader's research paper; it will make our lives easier, our business tasks infinitely more productive. But before you feel like your laptop is staring you in the face thinking, move over obsolete human, you are soooo 2022, here's an interesting reality check that says a lot about the importance of real human intervention in our day-to-day tasks---especially sales and marketing.

Thanks to its strong economy and robust infrastructure, Florida is an attractive destination for many manufacturers. The Sunshine State boasts a diverse economy, and its manufacturing sector is consistently adding jobs thanks to growth in industries like aerospace or cleantech. Read on for valuable manufacturer data.

U.S. manufacturers sprang into action this spring, announcing a wide range of new and expanded facilities. Spanning multiple states and representing billions in investment and thousands of jobs, April�s announcements revealed continued investment in the electronics, biotech, food, and auto industries.