In manufacturing, the clients most in need of an upgrade are often also the clients most resistant to change.



Resistant clients (particularly those with small or medium-sized operations) are a recurring barrier for sellers in the manufacturing industry.



The amount of capital required to purchase new manufacturing technologies and machines can be daunting for clients, particularly those with an "if it ain't broke, don't fix it" mentality.



Today, we'll be covering how you can identify potentially tricky clients and build their confidence in your services.

As rapidly advancing technology continues to transform the world, it can be challenging to keep track of markets that affect multiple industries. One such market is the industrial valves market, which has seen a significant number of changes - both internationally as well as in the U.S. - over the past few years. Today, we'll be exploring three things any marketer looking to penetrate the industrial valves market should know.

MNI will be at Fabtech this year in Chicago at McCormick Place Nov 11-14 booth A5974



Since I will be manning the MNI booth at FABTECH 2019, I thought I would write a little on the benefits of attending a trade show.



It's obvious that trade shows are the place for you to network with others in your field. Trade shows are also the best arena to gain more industry knowledge, discover new vendors, gather leads, and see the newest advances in technology.



Here are my top 5 reasons for attending a trade show.

The global aircraft parts manufacturing market was valued at an estimated $877 billion in 2018. Projections for the aircraft parts manufacturing industry predict a compound annual growth rate (CAGR) of 3.9% through 2025.



Total revenue of the United States' aircraft parts manufacturing industry in 2019 is $241 billion. North America accounted for 42% of the aircraft parts industry market share in 2018.

Trade shows and live events are tremendous opportunities for marketers to learn more about industry providers. Not only are key personnel from large enterprises presenting, but you can actually see the products and services different companies offer firsthand. For marketing and sales professionals, this level of immersion allows you to speak with authority when working with these companies.

As far back as 2009, automobile and aircraft parts were considered to be two pillars of the U.S. manufacturing industry.



Needless to say, that's still true today. However, with factors such as President Donald Trump's materials tariffs and Boeing's recent fall from grace impacting the industry, it can be hard to know where things stand.



Here's what you need to know about the U.S. aircraft parts manufacturing industry in 2019.

The U.S. currently acts as a significant driver for manufacturers. U.S. manufactured goods exports have quadrupled over the past 28 years. The industry brings in $1.892 for every dollar spent.



So, it's little wonder that many businesses have decided to focus their sales outreach on the manufacturing industry. If your B2B company is going to thrive in the manufacturing industry, you need to be capable of nurturing your leads.

Illinois-based MNI announced today that it has acquired the Global Energy Database from its longtime publisher, Midwest Publishing Company.



With the acquisition of the Global Energy Database, MNI will add over 100,000 new company profiles and 300,000 executive decision makers by name & title to its database.

For any B2B business leader, finding new clients consistently is a must. This article by IndustrySelect covers the ins and outs of B2B telemarketing and email marketing to help you know which to use.

The pumping equipment industry in the U.S. is in an interesting position heading into 2020.



While outlooks for the pumping equipment industry are generally positive, factors such as U.S. President Donald J. Trump's tariffs and rising gas prices have the potential to affect the industry overall negatively.



Here are three things you should know about the pumping equipment industry in the U.S. going forward:

Email campaigns that use current and well-researched data to prospect potential clients have an average ROI of 3,800% - that's $38 in return for every dollar spent on an email campaign. The takeaway here is that if you have a great email campaign tailored to your brand's voice and use good data to get it to the right prospects, you'll see positive results.



Email marketing metrics you should be paying attention to (and what to shoot for)



There are a variety of metrics you should be monitoring for your email marketing campaigns:

Following a 35-month winning streak, U.S. manufacturing activity contracted for the first time since 2016. The latest report from the ISM adds to a number of indicators that point to a manufacturing contraction and companies that do business with U.S. manufacturers are bound to be impacted.



Today we're going to take a look at the ISM's report and bring you some key takeaways about the slowdown, the challenges manufacturers are currently facing, and what the future might hold for those doing business with them.

Medical equipment manufacturers provide much more than just scalpels and stethoscopes. These companies offer a vast array of devices and tools utilized by the health care industry. The following are four things you should know about this sector.

Looking to do business with U.S. plastics manufacturers? Last week we took a closer look at the industry, providing some useful facts for B2B marketing and sales executives when it comes to doing business with this unique market.



Today we're taking a look at some of the top manufacturers in the industry to give you a complete picture of where the industry stands.

Researching your market is one of the most important steps you can take as a sales and marketing professional. Today we're bringing you the latest data on Wisconsin's manufacturing sector and sharing some essential insights provided to us by the state's industrial companies.



Here are five things to know about Wisconsin's manufacturing sector right now:

Sales and marketing is a little bit like a job interview. Ideally in both situations, all involved parties get something valuable. But if you walk into a job interview without knowing anything about the company you are applying for, chances are it will be an uncomfortable experience.



The same holds true for sales and marketing professionals. Although it can be quite daunting to initiate a sales relationship with a new company, researching and understanding a prospective client's business before that first sales call is an essential process, especially in the manufacturing industry.

The plastics-manufacturing industry is experiencing strong growth across the United States and globally, but the factors contributing to that growth are varied and nuanced.



There are four aspects of the industry in 2019 and beyond, and knowing them will help you understand the market better.

All marketers have experienced the frustration of having a great list of prospects they can't contact because of an email provider's opt-in requirements. In your quest for an Email Service Provider (ESP), you will quickly discover that most ESPs prohibit you from importing a 3rd party list. But there are a few services out there that will.

IndustrySelect numbers show that 2.1% of U.S. metal fabricators reported a growth in employment, in line with sales growth, which clocked in at 2.3%.



To help salespeople navigate that constantly changing market, here are the nine largest and the fastest-growing metal fabricators in the U.S., by number of on-site employees.

Trucks are the backbone of our nation. At some point, nearly all products and materials travel by a truck of some type. And, as the overall economy grows, so does the market for those vehicles.



According to the Federal Highway Administration, there were more than 151 million registered trucks as of 2017. Of those, 2.7 million were tractor trailers.

It's no secret that the business world can be cut-throat, seemingly more now than ever before. As the digital age revolutionized investing and startups, every industry became crowded by competitors, any one of whom would be more than happy to take the spot your business occupies on the totem pole.



Here's how breaking down your list of potential customers into certain categories can help your business stay ahead of the competition and accelerate profits, customer experience and efficiency for your organization. It's called segmentation.

Doing business with manufacturers is straightforward with IndustrySelect. With a database of over 400,000 manufacturers, a subscriber receives access to company information, key personnel and industry profiles.



While we recommend using IndustrySelect if you're looking to connect with specific companies, if you would like to further expand your manufacturing knowledge and explore different perspectives, we suggest perusing these 7 industry blogs.

The truck and trailer industry in the United States has been steadily growing in recent years, with the revenues of the 14,483 truck dealers forecast to be $100 billion in 2018, topping off a five-year growth rate of 4.4%.



That growth was encouraged largely by macroeconomic trends that made downstream markets for trucks and trailers in the U.S. increasingly viable.



What's the outlook for the truck and trailer manufacturing industry in 2019?



Let's take a look, along with examining the largest and fastest-growing companies in the industry.

For this three-part series on B2B email campaigns, we've gone through the steps of building a surefire email list and crafting a message that converts.



So now that you've got your campaign ready to go, how, exactly do you best execute it? In the third and final part of this series, we are going to show you how to do just that.

A well-crafted email should create more leads, increase conversion rates, increase the number of subscribers, and ultimately lead to more sales. In Part Two of this three-part series, we are going to show you how to craft a message that will do just this.

Email marketing has been around a long time, and social media has grabbed the eyes of the world. Many companies use the latter quite successfully to market their products and services to consumers.



But what about business-to-business marketing? When it comes to marketing to manufacturers, the older choice is also the more effective one.



This three-part series is designed to help you reach out to your business customers through a successful email marketing campaign.

Looking to do business with U.S. metal stamping companies? Yesterday, we took a closer look at the industry, providing some useful facts for B2B marketing and sales executives when it comes to working with the metal stamping industry.



Today we're taking a look at some of the largest and fastest-growing companies to give you a complete picture of where the industry stands today.

Lead generation can be terrifying for newcomers and the experienced alike. We step out of our comfort zones and talk to people on a phone (gasp)! We don't hide behind chats, or texts, or spam emails. We pick up the phone and actively pursue business.



Some of us do this to sell a product or service, and some of us do this to secure an appointment for salespeople to secure business.



Whether you're in telemarketing or lead generation, I want to give you a few tips to help you succeed in building a highly successful sales funnel.

Those interested in selling to the metal stamping industry should be aware of the factors that are influencing purchase decisions at the moment. IndustrySelect collects comprehensive data on the U.S. manufacturing sector and today, we're taking a closer look at new developments in the metal stamping industry and the various challenges faced by their top decision-makers.



First, we'll provide a brief overview of what metal stamping is.

Regardless of the market, food products machinery manufacturers must work with downstream manufacturers of food and beverages, a relationship that influences machinery products.



Food-processing machinery is commonly used for beverages, meat and seafood, dairy, fruits and vegetables, bakery goods and more.



The industry is looking for methods to streamline design and production, an increase in contract manufacturers and optimizing operation and maintenance.



Industry figures provide some insight into the growth of the makers across the states.