Insights & Intelligence

IndustrySelect Blog

Sales and marketing trends, industrial statistics, and B2B intelligence from the MNI team.

Industrial News

New U.S. Manufacturing Operations Announced in April 2024

U.S. manufacturers were springing into gear in April, with a range of new operations announced from coast to coast. Notably, the biopharmaceutical sector saw advancements in mRNA production, while a range of industries from solar energy and water treatment to food production and building materials all experiencing significant growth. Let's take a look at the most exciting new U.S. manufacturing operations and expansions announced this month:

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Marketing/Sales Resources

Driving Customer Loyalty: The Flywheel Model for B2B Success

The sales funnel has long guided marketing and sales efforts, but its linear approach in increasingly falling short in today's customer-driven landscape. The funnel focuses on getting customers in the door, but what about keeping them there? The flywheel model, a dynamic strategy prioritizing customer satisfaction and loyalty, flips the script for B2B sales. What is it and how might this look for the average organization? Today, we're exploring the flywheel model in detail, examining its advantages, disadvantages, and providing a hypothetical scenario to understand the flywheel's transformative potential for businesses.

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Industrial News

LiquidStack's Expansion Underscores AI's Role in Manufacturing and Market Growth

In a significant move that highlights the growing influence of artificial intelligence (AI) in the manufacturing sector, LiquidStack, a leader in liquid cooling solutions for data centers, has announced the opening of its new U.S. manufacturing site and headquarters in Carrollton, Texas. This strategic expansion is poised to meet the surging demand for liquid cooling, driven largely by the rise of generative AI applications.

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Marketing by Industry

Top Pump and Pumping Equipment Manufacturers in the U.S.

Pumps are critical to fluid motion and control. Commercial pumps are mainly focused on two sectors: oil and gas and water management systems. However, pump and pumping equipment manufacturers of all types are needed in virtually every industry and for an overwhelming majority of machines.

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Marketing/Sales Resources

Outsourcing Business Development vs Extending Your Team

Industrial companies are constantly seeking ways to enhance their growth and expand their reach. One of the key decisions faced by businesses is whether to outsource their business development or expand their in-house team. Both options have their own merits and drawbacks, and it's essential to carefully evaluate which approach suits your company's specific needs and goals. With IndustrySelect's Prospecting Services, we focus on opening new doors for your sales team. We find qualified sales leads and work within the framework of your ideal customers. How can our services help your business continue to grow?

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Marketing by Industry

Top 10 U.S. Manufacturers of Industrial Organic Chemicals

Many organic chemicals are used in manufacturing other products, so much of their demand is determined by downstream usage. While no one company controls organic chemicals sales, many companies manufacture multiple products to produce chemicals for a wide range of purposes.

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Industrial News

New Manufacturing Operations Announced in March 2024

New manufacturing operations announced in March reflected a dynamic mix of established players and cutting-edge tech, while foreign investment ran high. From robots building robots to the rise of generative AI creating a (hot) new market for liquid cooling solutions, it's clear that innovation is driving significant growth. Get our breaking new on who's breaking ground right here:

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Industrial News

New Year, New Capital Projects: Exploring Industrial Activity in the First Two Months of 2024

As the first two months of 2024 have come to an end, it can provide a glimpse into the insights and predictions that companies such as Collier, RSM, Site Selection Group and Deloitte have released. These insights underscore persistent topics such as inflation, labor market challenges, supply chain robustness, and the expanding footprint of automation technologies within the industrial sector. With these factors in mind, the question arises: Is the industrial sector poised to maintain its upward growth trajectory in capital equipment in the coming months?

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Industrial News

New U.S. Manufacturing Operations Announced in February 2024

The U.S. manufacturing sector was in full swing in February, marked by a surge in construction and expansion of factories across various industries. From electric vehicle components to cell therapies, companies are investing heavily in domestic production, creating jobs and boosting local economies. From coast to coast, these new manufacturing enterprises are poised to inject billions into the U.S. economy and create thousands of jobs. Let's take a look at into the most promising ventures announced this month.

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Industrial News

IN-DEPTH: 7 Steps to Nurturing Leads Through the Sales Funnel

According to research from Forrester, marketers see an average 20% increase in sales from nurtured leads as opposed to unnurtured leads. Additionally, Forrester says that businesses who "excel" at nurturing leads can generate 50% more sales at a 33% lower cost! So what is lead nurturing? Let's take a look:

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Industrial News

New U.S. Manufacturing Operations Announced in January 2024

U.S. manufacturers started off the new year with a bang, announcing numerous new facilities throughout the month of January. From semiconductor operations in Arizona to electric vehicle plants across multiple states, the sector demonstrated its resilience and adaptability this month. Encompassing ten U.S. states, thousands of jobs and billions in investments, get a look at the most exciting new enterprises announced in January!

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Marketing/Sales Resources

How an Industrial Air Compressor Distributor Found the Key to Consistent Growth

The southeast industrial air compressor distributor, the star of this story, stands out in the market with their reliable and proven product and service offerings, which has garnered them a loyal customer base over the years. With a professional tone, it is evident that whenever they have the opportunity to present their solutions to a prospect, more often than not, they succeed in converting them into new customers; whether that is new equipment sales, preventative maintenance plans, or current service needs. But that wasn't often enough. The challenge was this: How could the field sales engineering team grow their sales, get in the door and in front of potential industrial customers in their territories--often?

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Marketing/Sales Resources

Fresh Start, Fresh Leads: Crafting Engaging B2B New Year Emails

The new year is a time of renewal, reflection and resolution, but let's not forget it's also a time of opportunity - especially for B2B marketers who want to generate more leads and grow their business. But how can you capture the attention of your prospects and customers in the crowded inbox? How can you stand out from the generic "Happy New Year" messages and offer something valuable and relevant?

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Industrial News

New U.S. Manufacturing Operations Announced in December 2023

Closing out the year on a high note, December 2023 witnessed U.S. manufacturers announcing a spectrum of new manufacturing enterprises, from state-of-the-art EV tech facilities to substantial investments in packaging, building supplies, food processing and more. Encompassing ten U.S. states, thousands of jobs and billions in investments, today we're exploring the most exciting new manufacturing operations announced in December.

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Marketing/Sales Resources

Should I Hire a Business Development Specialist?

As an industrial sales and marketing leader, you may find yourself and your team frustrated with the responsibilities that come with constantly filling the sales funnel and pipeline. From prospecting and sales lead generation to nurturing and helping to close deals, it can be challenging to keep up with it all. This is where prospecting expertise in the industrial market can make a significant difference in your teams -- sales success. Together, we will explore the benefits of adding a dedicated team of hunters to the mix and help you determine if it's the right move for your business.

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Marketing by Industry

The Largest Aircraft Manufacturing Sites in the United States

The Wright Brothers' original plane contained only seven major pieces. Many of those same parts still exist in today's aircraft, such as the rudder, wings and fuselage. Aircraft manufacturing processes have added quite a few parts as flight developed over the years. In fact, a Boeing 747-8 needs about 6 million parts!

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Marketing/Sales Resources

Smart Sends: How to Power Your B2B Email Campaigns with AI (Sample Prompts Included!)

If you are a sales, marketing or business development professional in the B2B sector, you know how important email marketing is for your success. Email marketing is one of the most effective ways to reach and engage with your prospects, customers and partners -- but also is among the most challenging and time-consuming tasks. That's where AI comes in. AI can help you automate and optimize many aspects of your email marketing campaigns, saving you time and money, while increasing your conversions and revenue. AI can also help you create more relevant and personalized content for your audience, based on their behavior, preferences and needs. AI can even generate images for your emails that match your brand and message.

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Marketing by Industry

Top 10 Metalworking Machinery Manufacturers

Metalworking machinery manufacturers turn out equipment, including molds, dies, machining centers, and cutting tools. You may be painfully aware that since the pandemic's start, kinks in the supply chain, labor shortages, and chip shortages among others have negatively impacted many industry segments.

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Industrial News

New U.S. Manufacturing Operations Announced in November 2023

In November 2023, U.S. manufacturers shrugged off the challenges of easing demand and the continued impact of the UAW strike and instead spearheaded a surge in groundbreaking announcements of new investments in manufacturing. From New Balance's continued investment in domestic manufacturing to Texas Instruments' monumental semiconductor fab in Utah, these developments underscore the industry's resilience and commitment to progress.

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Marketing/Sales Resources

Top Trends That Reveal The Enormous Buying Power of U.S. Manufacturers

Are you currently working with the U.S. manufacturing market? If not, why not? Manufacturing is an often-overlooked sector. That oversight could cost your company significant sales. The nearly 400,000 manufacturing companies in the United States have tremendous buying power.

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Industrial News

U.S. Manufacturing Job Levels Decline in October on UAW Strike

The latest employment summary from the U.S. Department of Labor reports employment in U.S. manufacturing sector plummeted in October, largely due to the UAW strike. Get the most recent manufacturing numbers from the jobs report, providing gains and losses by specific subsector.

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Marketing/Sales Resources

Year-End Marketing Mastery: Planning Surefire B2B Holiday Campaigns (with Examples)

Year-end marketing strategies play a pivotal role in driving sales, engaging customers, and setting the stage for the upcoming year. As the year draws to a close, businesses have the opportunity to capitalize on a variety of factors, from seasonal holidays to customer expectations. But how do you launch a holiday campaign that really fits in with your B2B business and doesn't stick out like an off-brand thumb? What steps can you take to ensure success? In this article, we will share some strategies, tactics, and even some unique campaign ideas that can help you make the most of your year-end marketing efforts.

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Industrial News

New U.S. Manufacturing Operations Announced in October 2023

October 2023 saw the U.S. manufacturing sector abuzz with exciting developments. From continued investment in the EV industry to mycelium-grown textiles to innovative modular housing, the new manufacturing operations announced in October were all about innovation and ingenuity.

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Marketing/Sales Resources

Navigating the Path to Success: Mastering the Art of Appointment Setting in Industrial Sales

In the industrial sector, appointment setting plays a crucial role in generating sales leads and driving revenue. It is a powerful strategy that helps businesses connect with potential customers, build relationships, and ensure an efficient sales process. However, appointment setting in the industrial sector can be a resource-intensive task. To optimize this process and achieve profitable results, businesses can implement highly-effective tactics and strategies. In this article, we will explore some appointment setting tactics that can help sales teams enhance their sales pipeline and maximize success.

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Marketing/Sales Resources

Black Friday: Strategies & Campaign Ideas for Industrial B2B Marketers

In the retail world, we all know Black Friday as an iconic day where shoppers storm stores and websites in pursuit of the year's best deals. But what about B2B marketers who primarily cater to manufacturers and suppliers? No longer just the domain of big box stores on the day after Thanksgiving, the Black Friday "season" provides a strategic opportunity for all marketers -- even those in industrial B2B. Applying the right strategies, however, it crucial to attaining real results from your campaign. Our in-depth guide provides everything you need, from winning strategies and timing your campaign to exclusive campaign ideas to get your prospects gobbling up your best deals this season.

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Marketing/Sales Resources

How to Leverage Data to Align Your Offerings with B2B Client Priorities

In industrial sales and marketing, you know the stakes are high and competition fierce, and understanding your clients' unique needs and priorities is paramount. As the year draws to a close, many businesses zero in on the crucial process of budget planning for the upcoming year. For industrial sales and marketing professionals, the ability to secure a share of these budgets hinges on more than just offering valuable solutions; it requires aligning those offerings precisely with the budgets and priorities of your target clients. In this article, we'll explore how data analytics can be a game-changer in achieving this alignment, ultimately boosting your chances of winning contracts and fostering long-lasting client relationships.

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Marketing/Sales Resources

How to Leverage Customer Feedback for Better B2B Marketing

Customer feedback is one of the most valuable sources of information for any business. It can help you understand your customers' needs, preferences, expectations, and satisfaction levels. It can also help you identify your strengths, weaknesses, opportunities, and threats in the market. By gathering and using customer feedback effectively, you can improve your marketing strategy and achieve better results. In this article, we'll explore how to gather and effectively use customer feedback to boost your marketing efforts.

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Industrial News

New U.S. Manufacturing Operations Announced in September 2023

September witnessed a flurry of growth in the U.S. manufacturing sector, with significant investments and expansions announced across multiple sectors. From electric vehicle batteries to aerospace components, clean energy solutions, and more, this month showcased the resilience and growth of U.S. industry. Don't miss our exclusive roundup of the most exciting new manufacturing operations announced in September!

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