Email has become a go-to channel for B2B marketers, supporting goals like nurturing leads, staying in touch with existing clients, and helping prospects move along the different stages of their buying journey.
Taking a strategic approach to delivering the right information to support buying activities will help you get more out of this channel. Here's why you need email segmentation for a successful email marketing campaign.
It's no secret that customer retention tends to cost a lot less than new customer acquisition. However, not every organization has a strong customer retention strategy in place.
From boosting revenues to unlocking loyalty, a business-to-business (B2B) customer retention program can support company-wide goals and become a cornerstone for customer success.
The Bureau of Labor Statistics reported August 5th that U.S. manufacturing companies added new jobs in July, while unfilled positions in the sector declined. Today, we're exploring the most recent manufacturing numbers from the Labor Department, providing the gains and losses by specific subsector, as well as the latest in manufacturing job openings.
While you might be expert at sales openers, ending the call on the right foot is just as important. The last thing you want is an awkward end to your call. In order to stand the best chance with your prospects , you want to make sure the entirety of your call is perfect, and that includes ending the call on the right foot. So how do you end your pitch with your prospect solidly in your funnel? Or, better still, how do you finish with a closed sale? Let's explore both objectives. Here are some techniques for how to end a sales call while keeping your prospects on the hook.
Max Solutions, a differentiated specialty packaging platform has opened its first manufacturing facility in Bristol, Pennsylvania. Founded in 2021, Max Solutions produces folding cartons and labels, investing in next-generation technology, innovation, and supply chain optimization to deliver its products to the health care and consumer markets. The Bristol plant is one of two manufacturing plants the company Max Solutions is opening this year.
Printed circuit boards (PCBs) are everywhere. Indeed, from cars to appliances, there is a huge demand for these components. In spite of supply chain issues during COVID-19, printed circuit board manufacturers have a bright future. Explore the top U.S. manufacturers in this powerful industry.
A recent study by Bloomberg found that manufacturing executives are bringing more manufacturing stateside, with the construction of new manufacturing facilities up 116% over the past year--racing past the 10% increase for all building projects in the U.S. combined.
Spanning multiple states, representing billions in investments and thousands of jobs, July's new plant announcements ran the gambit of industries, from lithium-ion batteries in Kansas to spaceships in Arizona and waffles in Missouri.
Meatpacking plants fall under the agricultural sector in the U.S. economy. Agricultural, food and related industries contributed more than $1 trillion to the U.S. gross domestic product in 2020. The food manufacturing portion accounted for 2 million jobs, with meat and poultry manufacturing comprising about 1/3 of these positions. A powerful subsector, the meatpacking industry employs hundreds of thousands and has posted strong growth in the past year, making it a top industry to do business with. This article will explore the key facts and statistics on the industry and examine some of the largest meatpacking companies in the United States.
If you don't know where you're going, it's difficult to get there. Setting goals for yourself or your B2B sales team will tighten your focus. Carefully calculated goalsetting will also clarify your strategy and increase your efficiency. It is widely known that sales representatives' motivation rises more in response to specific goals than by simply aspiring toward superior achievement. That crucial data leads to the vital question, "How do you set sales goals, and which goals should you set?"
Fabral Metal Wall and Roof Systems, a supplier of corrugated steel panels, has opened a new manufacturing facility in Salt Lake City in response to heightened demand. The new operation is the company's eighth facility in the U.S. and will produce Fabral's post-frame product lines, including a variety of panels, as well as accessories such as flashing and trim.
B2B prospects make thousands of small decisions every day. Will they follow a link to read an article or open the email they just received? You can sway these decisions by crafting powerful headlines. Whether you're grabbing the recipient's attention, making a promise or telling them why they should engage with your content, B2B email subject lines that resonate with your audience can help you get more out of your email campaigns.
How do B2B email subject lines support the success of your email campaigns?
Electronic components are critical to U.S. industries. In fact, average sales approached $303 billion last year, making up 1.5% of all manufacturing sales.
MNI's data on the electronic components industry can help you get a handle on this lucrative market.
The Bureau of Labor Statistics reported July 8th that hiring in the U.S. manufacturing sector added new jobs at a steady rate in June, while unfilled positions in the sector declined. Today, we�re exploring the most recent manufacturing numbers from the Labor Department, providing the gains and losses by specific subsector, as well as the latest in manufacturing job openings.
As U.S. manufacturers continue to contend with shortages of critical materials, more companies are stepping up to shorten the supply chain, investing billions in U.S. manufacturing. This month, we saw the establishment of the nation's first rare earth materials manufacturing facility, filling a long-awaited gap in the nation's electronics supply chain. Meanwhile, multiple announcements were made across a wide range of industries, including the biotech, transportation, defense, food and packaging sectors.
Let's explore some of the most exciting new manufacturing companies announced in June 2022.
What could be more frustrating than a sudden dismissal when you've barely begun your pitch? To communicate your product's value, you need to keep your prospects on the line. To accomplish that purpose, you require an opener that will spark customers' interest and keep them engaged. This article explores the best sales openers and describes how you can employ them.
Ferrero North America, part of the global confectionary maker Ferrero Group, today announced plans to invest $214.4 million at its Bloomington, Illinois facility. The new expansion will add another 169,000 square feet to its existing 160,000 square-foot plant and will create 200 new jobs.
This follows Ferrero�s recent announcement of a new chocolate processing facility in Bloomington�its first ever in North America.
You can send emails to half the world, but you're wasting your time if they do not engage. What can you do if your emails don't generate the conversions you need? First, you can ensure recipients actually look at what you send. Using visuals in email marketing campaigns provides the hook you need to grab readers' attention and communicate your message. Here are four reasons why using visuals works, the types of visuals you can use and how to use them effectively.
You've spent days honing your subject line to catch the eyes of your customers. You've agonized over every word and every link to keep the message brief and on point for each of your market segments. You've included an irresistible offer. Finally, you pull the trigger and hit send. Hundreds of emails fly out to your eager clients!
Then you wait, and wait ... and wait. Several days pass with very few bites. Why? Did your subject line trigger spam filters even though you were so careful? Or could be a simple as the email address you're using? If you're using a free email service provider, such as AOL or Yahoo, your beautifully designed campaign might just be in email purgatory. Find out why your email ends up in the spam folder, how you can reflect professionalism with your email address and how to do it in an inexpensive way.
Following a trend we've seen over the past several months, May's new manufacturing plant announcements reveal rapid growth in the electric vehicle industry, with several new EV and battery technology plants in the works. As U.S. manufacturers continue to grapple with shortages of critical materials, more companies are stepping up to the plate across numerous industries, shortening the supply chain and investing billions in U.S. manufacturing.
Let's explore some of the most exciting new manufacturing companies announced in May 2022.
Fans of the TV show "The Office" are very familiar with the red brick tower featured in the show's opening sequence. But few know that the iconic tower belongs to the Pennsylvania Paper & Supply of Scranton, PA, which happens to be celebrating its 100th anniversary on May 20th.
As a B2B salesperson you are often confronting resistance, especially in today's challenging and ever-changing industrial B2B environment. But objection does not always mean rejection. In fact, in every sales objection there is an opportunity. Being prepared for some of the most common objections in sales is key to keeping the conversation going and moving towards a long-term partnership.
Manufacturing encompasses a broad array of skills and expertise, so finding the right people for the job can be a long and difficult process.
In today's world, there is often not enough time or in-house personnel to recruit, hire and manage new staff. Because of this, many manufacturing companies choose to work with staffing agencies to find the right team members. As a staffing agency, you are one of the most critical in their search for qualified employees. Take a look at what manufacturers are looking for and how to leverage that to expand your client list.
Oh, no. Here it comes again, the response you've been dreading: a request for more information. You've sent out multiple emails and numerous thick and expensive envelopes with boundless details concerning your product. Still, your prospects remain prospects, not closed sales. So, what do you do when prospects say, "Just send me more information?" Don't give up the pitch! Your first order of business is to keep them on the phone.
Bobcat Company announced plans to establish a new assembly plant in Rogers, Minnesota. The new, 225,000 square-foot facility will employ 100 and expand the company's production capacity while furthering its stronghold in the Midwest.
The Bureau of Labor Statistics reported May 6th that hiring in the U.S. manufacturing sector accelerated in April, while unfilled positions in the sector rose. Today, we're exploring the most recent manufacturing numbers from the Labor Department, providing the gains and losses by specific subsector, as well as the latest in manufacturing job openings.
Next-generation battery materials company Sila announced it has purchased 60,000 square feet of manufacturing space near Moses Lake, Washington for production of its cutting-edge lithium-ion anode materials at automotive volumes and quality.
If you're not using the build-in list creation feature in your customer relationship management (CRM) platform, you're missing out. Creating lists allows you to manage your contacts and ensure that no prospects fall through the cracks. The result is often a more personalized experience. Read on for some helpful tips on working lists in a CRM platform to build a better sales process.
This week, Kati McDermith, Brand Ambassador for MNI, hosted the #USAMfgHour chat on Twitter with a fun American-made mystery trivia theme. The result was a fun hour full of surprises, insights, some truly funny moments, and possibly a new invention...?
As U.S. manufacturers continue to grapple with global supply chain disruptions, a raft of new manufacturing plants were announced this month, representing billions in investments and thousands of jobs. Signaling hope for a more localized supply chain to churn out products critical to the sector, this month's theme was emphatically electric vehicle-related, while industries as diverse as biotech, steel and semiconductors announced major new projects across the country.
Thermo Fisher Scientific announced the opening of its new single-use technology manufacturing site in Ogden, Utah. The state-of-the-art facility creates additional capacity to produce the high-quality technology and materials needed for the development of new vaccines and breakthrough therapies.