Planning a new email campaign calls for crafting attention-grabbing subject lines, writing compelling copy and creating clean graphics. But how do you make sure your recipients will see this content? The first step of a successful cold email campaign is about making it past spam filters.

Do you have an aluminum water bottle close at hand? How about your window screens or screen doors? Chances are good that you see aluminum extruded products so often that you don't even notice. Their strength, safety and rust resistance make them a great choice for many uses. Construction, energy, machinery and household goods all depend on these items. Knowing aluminum extruded products manufacturers can help you make valuable connections to them and to all sorts of other manufacturers where these products are used.

Historically a textile-manufacturing state, today Rhode Island boasts a very diverse set of manufacturing companies, from major defense contractors to toy and game producers to biotech companies. The state's workforce is among the most educated in the nation, and a focus on innovation has drawn many advanced manufacturing enterprises to its borders.



This article will explore the latest facts on the state's industrial sector and provide details on the top manufacturing companies in Rhode Island.

As supply shortages and high prices continues to plague the U.S. manufacturing sector, more industrial buyers are on the hunt for deals on steel products, especially steel tubing. For most of 2021, steel tubing has ranked among the most-searched product categories on the industrial marketplace IndustryNet, indicating heightened demand for steel tubing used in machinery, hydraulic systems, conveyor belts and utility grids.

Whether you're chasing down a lead or eagerly anticipating a response from a recent prospect, waiting for a reply that never hits your inbox can be frustrating. If you want to turn a lead into a recurring client, your follow-up tactics are essential. Keep reading to learn the best practices for crafting the best follow-up email responses for non-responders.

Adhesive and sealant manufacturers specialize in binding substances. From auto applications to office products, the demand is high. However, these businesses are facing some supply chain challenges at the moment. This article will explore the latest trends in the industry and examine the largest adhesive and sealant manufacturers in the United States.

September was a busy month for manufacturing with a number of new facilities and expansions announced. This month, cutting edge enterprises dominated headlines, with announcements made in the EV, solar, semiconductor, biotech and defense industries. Meanwhile, three new packaging facilities point to soaring demand in the industry, while other new projects spanned multiple industries, from transformers to boilers to high-tech logistics.

New data released by the Bureau of Labor Statistics finds the U.S. manufacturing sector added jobs in August, while job openings in the sector remain at historic levels. So what manufacturing sectors are struggling the most to add workers? And which are gaining jobs? Today, we're exploring the most recent manufacturing numbers from the Labor Department, providing the gains and losses by specific subsector. But first, let's take a look at manufacturing job openings.

I don't know about you readers, but I love routines! In fact, I love watching others' routines on YouTube. And since I also love U.S. manufacturers, I thought I would share with you my morning routine thanks to U.S. manufacturers!

It's nearly the end of the quarter, you're ready to close some deals and finish strong. You've got a call scheduled with your star prospect -- you know, the one who you've talked to so often you feel like a member of the family? You're sure her response will be a resounding "Yes, sign me up!" But instead you get:



"Uh...yeah, that all sounds good. Can I just have some time to think it over?"



If you're a salesperson - no matter how good you are - you've heard a client say some variation of that question before, and with manufacturers contending with historic supply chain and labor challenges right now, you're probably hearing this common sales objection more and more. Dealing with prospects who need to "think it over" can be frustrating, but it doesn't have to mean a lost sale if you handle it correctly.



You can overcome this hurdle next time it pops up during your sales pitch by reinventing how you approach this vague response.

It may be the dog days of summer, but U.S. manufacturers are full steam ahead, with several new manufacturing facilities announced in August. This month, we saw some big biotech announcements, new strides made in the EV market, and many other new enterprises, making everything from textiles to tools to packaging materials. Let�s explore some of the most exciting announcements made this month in manufacturing

Pipe and fittings manufacturers remain prominent regardless of new construction. Replacement, repair and upgrades represent a large segment of the market. Let's briefly review the sector as a whole and explore the nine top companies that you should know about.

Today's marketing tools are evolving at a rapid pace to keep up with the growing demand for automation. With that in mind, your digital marketing tactics should similarly be kept up to date. Here's how you can improve B2B email click-through rates in your campaigns.

Finding quality leads in a sector as niche as manufacturing can be a real challenge. On Thursday, August 12th, MNI hosted the weekly Tweetchat #USAMfgHour and dedicated the hour to discussing the challenges of generating quality leads in manufacturing. The #USAMfgHour Tweetchat was especially revealing, with manufacturers sharing a bounty of insights on data decay, the pandemic's impact on communicating with prospects, lead qualification, top lead generation resources and the pros and cons of lists, and more. Today, we're sharing some of these insightful comments from manufacturers on lead generation in their niche.

When it comes to sales, good marketing is critical. It's even more important that good marketing tactics target your key audience in an accessible way. This is especially important for manufacturers. Indeed, sometimes there are unavoidable obstacles to overcome in a crowded marketplace. Other times, there are industry-related issues such as a technology gap. It is also not uncommon for the chain of command in the manufacturing industry to forgo the use of email. With that being said, a strong and effective sales methodology is how you can avoid these types of issues and keep a successful business.

New data released by the Bureau of Labor Statistics finds the U.S. manufacturing sector added jobs in July, while job openings in the sector remain at historic levels. Explore the industries that hired in July and those that struggled to hire workers.

Welcome to Part Three of our "Common Client Concerns and How to Address Them" series, where we give salespeople and marketers in the manufacturing industry the tools they need to outpace competitors and seal deals.



Last week, we took a look at some winning responses to clients who say they need more time to think over your proposal.



But what about those prospects who are too busy to even take your call?

As demand for U.S. manufactured goods continues to soar, a number of new manufacturing facilities were announced in July, with new operations poised to churn out a wide range of products, from advanced medicines to food coatings, mattresses, refrigerators, roofing materials and more. Notably, one company announced this month that it has exceeded its reshoring goals by 20% this year. Let's take a look at the most exciting new plant announcements made in July.

Even the most experienced salesperson doesn't land every prospect. If you find that your company consistently misses its sales goals, though, you may find yourself facing some tough questions regarding your sales and marketing strategy. Is your sales funnel too shallow? Does your marketing messaging match your sales tactics? Are your salespeople on the same page as your marketing people? Are you reaching the right audience at the right time with the right product? The following suggestions will help you out of your slump and shorten your sales cycle.

The Wright Brothers' original plane contained only seven major pieces. Many of those same parts still exist in today�s aircraft, such as the rudder, wings and fuselage. Aircraft manufacturing processes have added quite a few parts as flight developed over the years. In fact, a Boeing 747-8 needs about 6 million parts!

Things are starting to go back to normal for the manufacturing sector. More businesses are opening up to their full capacity again after COVID-19. The good news is that many prospects are considering their next step and looking at proposals from vendors. You can stand out in this competitive environment by reaching out to C-level executives directly. However, you�ll need to craft a strong C-level manufacturing sales pitch to convince these decision-makers.

The U.S. manufacturing sector is a global powerhouse, employing 11.7 million and accounting for 11% of the nation's GDP. Although U.S. manufacturing currently faces unprecedented challenges, with the sector still reeling from coronavirus, the industry remains a profoundly important component of the country's economy.



As the sector evolved over the past decade to include high-tech and advanced manufacturing processes, more industrial companies set up shop in America's cities, tapping into an educated workforce with the skills to handle the demands of cutting edge manufacturing. In many ways, urban America has led industrial growth in the post-recession era.

"Listen, can I get back to you about this?"



It's a phrase that has killed countless sales. Say it to any experienced sales rep, and you'll probably see them deflate before your eyes.



But do clients who say, "I'll get back to you" just want to let you down easily? The answer may be more complicated than you think. Let's explore what clients really mean when they hit you with this phrase.

Demand for U.S. manufactured goods continues to accelerate, with manufacturing activity in its twelfth straight month of expansion. Demand is on the rise and more industrial buyers looking for supplies closer to home.



In June we saw a number of new companies announced, representing billions in investments across diverse sectors from biotech and food processing to 3D printing and solar. This article will explore some of the major new manufacturing plants announced in June.

Blowers and fans manufacturers produce equipment to achieve optimal airflow and air purification in different settings. From power plants to data centers, a wide range of industries rely on fans and blowers. Get to know the latest statistics on this vital industry and explore some of the sector's largest companies.

Increased demand in the U.S. supply chain meant that the need for tools skyrocketed and the trend has continued in 2021, with the industry consistently ranking among the most popular search categories on the industrial marketplace IndustryNet, the tool industry is experiencing rapid growth in 2021. In fact, Fortune Business Insights projects the market for machine tools will grow from to $164 billion by the year 2028, representing a compound annual growth rate of 5.5%.



Today, we're going to explore he rapidly-growing industrial tool market and examine some of the sector's largest companies.

You may have recently heard the buzzwords "buyer intent data." It's a term that did not exist just a couple years ago but is now being touted by major data compilers. Intent data is any data that helps sales, marketing, and business development professionals make contact with prospects that are most likely to buy from you at any given moment. Intent data is also data that helps you work more efficiently (and smarter) by getting to the right decision makers with the ultimate authority to buy from you.

The typical buying journey has changed over the past few years. B2B prospects and decision-makers increasingly belong to the millennial generation. They prefer doing research on their own before speaking with a salesperson. Self-directed research on the internet accounts for 27% of the B2B buying journey, while offline research represents 18%. So, it should come as no surprise that you'll often encounter B2B prospects who say they need to do more research.



Are prospects being genuine with this objection? Let's look at the real reasons behind this phrase and how you can respond without alienating your B2B prospects.

Arizona is a powerful manufacturing state, home to major names in the electronics and aerospace industries. The state�s educated workforce, abundance of capital, and favorable regulatory environment has helped foster a massive electronics manufacturing hub, with Intel recently announcing a massive $20 billion expansion of its Chandler plant in order to meet soaring demand for semiconductors.



Today, we�re exploring some of the key facts and trends in Arizona manufacturing and taking a look at the largest manufacturing companies in the state.

New data released by the Bureau of Labor Statistics finds the U.S. manufacturing sector bounced back from April's job losses, adding 23,000 jobs in May. Meanwhile, a separate Labor report finds that job openings in the U.S. manufacturing sector has hit an all-time record of 700,000 jobs.