Lead generation can be terrifying for newcomers and the experienced alike. We step out of our comfort zones and talk to people on a phone (gasp)! We don't hide behind chats, or texts, or spam emails. We pick up the phone and actively pursue business.



Some of us do this to sell a product or service, and some of us do this to secure an appointment for salespeople to secure business.



Whether you're in telemarketing or lead generation, I want to give you a few tips to help you succeed in building a highly successful sales funnel.

Those interested in selling to the metal stamping industry should be aware of the factors that are influencing purchase decisions at the moment. IndustrySelect collects comprehensive data on the U.S. manufacturing sector and today, we're taking a closer look at new developments in the metal stamping industry and the various challenges faced by their top decision-makers.



First, we'll provide a brief overview of what metal stamping is.

It's no secret that businesses today face more competition than ever, regardless of their niche. Competition is particularly fierce in the manufacturing market. Innovations in Industry 4.0, such as the internet of things inspire manufacturers to overhaul their business strategies and increase the fidelity of their products and services.





If your brand is to grow and outmaneuver the competition in the coming years, you'll have to generate B2B leads flawlessly. The good news is that there are solutions that other businesses and experts have come up with, beginning with getting leads to new customers.

If you're doing business with manufacturers, it helps to be in-the-know about the emerging innovations, needs and challenges faced by business owners and manufacturing decision-makers.



Speaking the language of manufacturing and understanding some basic principles will go a long way when you have an executive on the phone or reading your email.



Having a working knowledge of certain concepts is also a powerful avenue to explore new markets and get a handle on demand for your products or services.



In this article, we will look at some of the top trends in manufacturing that you should be aware of.

The industrial buying process is different from the generic consumer buying journey because it takes far more time and effort to get results. This presents a challenge to the industrial B2B marketer.



Marketing plays a significant role throughout the entire process.



Knowing the right steps to take can minimize the amount of time the process will take.

Some manufacturing companies are wary to make investments in technology because they don't have many employees, or they believe that it is too costly. Some don't have websites of their own or even social media accounts.



To reach these manufacturers, marketers need to mind the gap and find a way to utilize other means to connect to them.

Are you reaching your market where they're looking? A recent survey shows that 95 percent of engineers consider email to be a valuable resource for content.



Suffice to say, if you are not using email, a substantial amount of your target market is not going to know about what you can do for them.

In a digitized world, data is both the lifeblood and currency of business. Without quality data and a way to utilize it, every day becomes an uphill battle.



Making critical, informed decisions becomes exponentially easier when data is used to hone in on a course of action.



Reaching the right manufacturers means not just having the right information, but knowing what to do with it.

The manufacturing world can be complicated to navigate as a marketer. With so many options for manufacturers, it takes a sharp marketing plan to stand out from the competition and create a unique image.