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Posted by IndustrySelect
Email campaigns that use current and well-researched data to prospect potential clients have an average ROI of 3,800% - that's $38 in return for every dollar spent on an email campaign. The takeaway here is that if you have a great email campaign tailored to your brand's voice and use good data to get it to the right prospects, you'll see positive results.



Email marketing metrics you should be paying attention to (and what to shoot for)



There are a variety of metrics you should be monitoring for your email marketing campaigns:
Posted by IndustrySelect
Following a 35-month winning streak, U.S. manufacturing activity contracted for the first time since 2016. The latest report from the ISM adds to a number of indicators that point to a manufacturing contraction and companies that do business with U.S. manufacturers are bound to be impacted.



Today we're going to take a look at the ISM's report and bring you some key takeaways about the slowdown, the challenges manufacturers are currently facing, and what the future might hold for those doing business with them.
Posted by IndustrySelect
Sales and marketing is a little bit like a job interview. Ideally in both situations, all involved parties get something valuable. But if you walk into a job interview without knowing anything about the company you are applying for, chances are it will be an uncomfortable experience.



The same holds true for sales and marketing professionals. Although it can be quite daunting to initiate a sales relationship with a new company, researching and understanding a prospective client's business before that first sales call is an essential process, especially in the manufacturing industry.
Posted by IndustrySelect
All marketers have experienced the frustration of having a great list of prospects they can't contact because of an email provider's opt-in requirements. In your quest for an Email Service Provider (ESP), you will quickly discover that most ESPs prohibit you from importing a 3rd party list. But there are a few services out there that will.





Posted by IndustrySelect
It's no secret that the business world can be cut-throat, seemingly more now than ever before. As the digital age revolutionized investing and startups, every industry became crowded by competitors, any one of whom would be more than happy to take the spot your business occupies on the totem pole.



Here's how breaking down your list of potential customers into certain categories can help your business stay ahead of the competition and accelerate profits, customer experience and efficiency for your organization. It's called segmentation.

Posted by IndustrySelect
For this three-part series on B2B email campaigns, we've gone through the steps of building a surefire email list and crafting a message that converts.



So now that you've got your campaign ready to go, how, exactly do you best execute it? In the third and final part of this series, we are going to show you how to do just that.
Posted by IndustrySelect
A well-crafted email should create more leads, increase conversion rates, increase the number of subscribers, and ultimately lead to more sales. In Part Two of this three-part series, we are going to show you how to craft a message that will do just this.
Posted by IndustrySelect
Email marketing has been around a long time, and social media has grabbed the eyes of the world. Many companies use the latter quite successfully to market their products and services to consumers.



But what about business-to-business marketing? When it comes to marketing to manufacturers, the older choice is also the more effective one.



This three-part series is designed to help you reach out to your business customers through a successful email marketing campaign.

Posted by Kati McDermith- Training Coordinator for MNI
Lead generation can be terrifying for newcomers and the experienced alike. We step out of our comfort zones and talk to people on a phone (gasp)! We don't hide behind chats, or texts, or spam emails. We pick up the phone and actively pursue business.



Some of us do this to sell a product or service, and some of us do this to secure an appointment for salespeople to secure business.



Whether you're in telemarketing or lead generation, I want to give you a few tips to help you succeed in building a highly successful sales funnel.
Posted by IndustrySelect
Those interested in selling to the metal stamping industry should be aware of the factors that are influencing purchase decisions at the moment. IndustrySelect collects comprehensive data on the U.S. manufacturing sector and today, we're taking a closer look at new developments in the metal stamping industry and the various challenges faced by their top decision-makers.



First, we'll provide a brief overview of what metal stamping is.
Posted by IndustrySelect
It's no secret that businesses today face more competition than ever, regardless of their niche. Competition is particularly fierce in the manufacturing market. Innovations in Industry 4.0, such as the internet of things inspire manufacturers to overhaul their business strategies and increase the fidelity of their products and services.





If your brand is to grow and outmaneuver the competition in the coming years, you'll have to generate B2B leads flawlessly. The good news is that there are solutions that other businesses and experts have come up with, beginning with getting leads to new customers.

Posted by IndustrySelect
If you're doing business with manufacturers, it helps to be in-the-know about the emerging innovations, needs and challenges faced by business owners and manufacturing decision-makers.



Speaking the language of manufacturing and understanding some basic principles will go a long way when you have an executive on the phone or reading your email.



Having a working knowledge of certain concepts is also a powerful avenue to explore new markets and get a handle on demand for your products or services.



In this article, we will look at some of the top trends in manufacturing that you should be aware of.
Posted by IndustrySelect
The industrial buying process is different from the generic consumer buying journey because it takes far more time and effort to get results. This presents a challenge to the industrial B2B marketer.



Marketing plays a significant role throughout the entire process.



Knowing the right steps to take can minimize the amount of time the process will take.
Posted by IndustrySelect
Some manufacturing companies are wary to make investments in technology because they don't have many employees, or they believe that it is too costly. Some don't have websites of their own or even social media accounts.



To reach these manufacturers, marketers need to mind the gap and find a way to utilize other means to connect to them.



Posted by IndustrySelect
Are you reaching your market where they're looking? A recent survey shows that 95 percent of engineers consider email to be a valuable resource for content.



Suffice to say, if you are not using email, a substantial amount of your target market is not going to know about what you can do for them.
Posted by IndustrySelect
In a digitized world, data is both the lifeblood and currency of business. Without quality data and a way to utilize it, every day becomes an uphill battle.



Making critical, informed decisions becomes exponentially easier when data is used to hone in on a course of action.



Reaching the right manufacturers means not just having the right information, but knowing what to do with it.
Posted by IndustrySelect
The manufacturing world can be complicated to navigate as a marketer. With so many options for manufacturers, it takes a sharp marketing plan to stand out from the competition and create a unique image.




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