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Posted by IndustrySelect
Welcome to our weekly rundown of the most in-demand industrial products and services in the U.S. right now. At MNI, as well as providing comprehensive profiles of 460,000 industrial business in the U.S., we also keep track of what equipment, parts, services millions of industrial buyers are searching for across 11,000 distinct product and service categories on our industrial marketplace IndustryNet.

Posted by IndustrySelect
A large material handling and assembly solutions company located in the Southeast part of the U.S. was attempting to try new programs in order to reach new customers. With six experienced sales professionals covering a large territory including Tennessee, Alabama, South Carolina, and Georgia, it became clear to the president that the company needed to find new avenues for uncovering sales leads to grow the business. But with the sales staff already stretched with managing current customers, the question the company needed to explore was, "Do we need to hire additional sales staff or can we find a more efficient...and even effective solution?"
Posted by IndustrySelect
The blank page. Every marketer hates it, yet AI has emerged unprecedented in its ability to fill the blank page and fuel marketing campaigns, helping everyone from the seasoned marketer to the email marketing newbie send out successful campaigns that help drive sales.



The catch? You only get back what you put into it. In other words, you have to interact with AI keeping in mind that it is a machine. It's not going to be able to read between the lines and so the prompts you feed it have to be crystal clear and angled exactly to what you're looking for, from tone of voice to specific calls to action.



Whether you're new to using AI for email marketing or a seasoned pro looking for new ideas, today we've compiled some effective prompts to help get you started on your next campaign.
Posted by IndustrySelect
While you might be hearing the countless numbers of prospects you talk with in a typical day, are you really listening to them? When you're hyper-focused on meeting your goals, it's a little too easy to fall into the trap of focusing on your product pitch rather than truly understanding the customer's needs. This is especially fatal in industrial B2B sales, where building long-term relationships with multiple stakeholders is the key to success. The fix? Here's the secret: the most successful salespeople have mastered the art of active listening: a critical skill that can transform your sales interactions. Let's dig in:
Posted by IndustrySelect
The sales funnel has long guided marketing and sales efforts, but its linear approach in increasingly falling short in today's customer-driven landscape. The funnel focuses on getting customers in the door, but what about keeping them there? The flywheel model, a dynamic strategy prioritizing customer satisfaction and loyalty, flips the script for B2B sales. What is it and how might this look for the average organization? Today, we're exploring the flywheel model in detail, examining its advantages, disadvantages, and providing a hypothetical scenario to understand the flywheel's transformative potential for businesses.
Posted by IndustrySelect
Industrial companies are constantly seeking ways to enhance their growth and expand their reach. One of the key decisions faced by businesses is whether to outsource their business development or expand their in-house team. Both options have their own merits and drawbacks, and it's essential to carefully evaluate which approach suits your company's specific needs and goals. With IndustrySelect's Prospecting Services, we focus on opening new doors for your sales team. We find qualified sales leads and work within the framework of your ideal customers. How can our services help your business continue to grow?
Posted by IndustrySelect
The second quarter of the year is a crucial time for both manufacturers and those who do business with them. While many industries take a breather as the weather warms, the manufacturing world hits the gas. For B2B salespeople targeting the manufacturing sector, Q2 presents a unique opportunity to make a real impact. This critical growth period presents a confluence of factors � ramping up production, budget evaluations, and strategic planning for the rest of the year. Understanding these challenges faced by your prospects is key to crafting a winning sales strategy

Posted by IndustrySelect
Statistics on email marketing abound on the web and the data overwhelmingly suggests that as the highest ROI digital channel, email marketing is still the most effective way to drive traffic and conversions. Today, we're diving into specific stats on email marketing as we set sail into 2023.

Posted by IndustrySelect
There's no doubt about it. The U.S. manufacturing sector has faced and overcome huge challenges over the past few years and 2024 is holding true to the trend with its own set of headaches for your prospects in manufacturing. So what challenges and pain points are manufacturers facing right now and how might that impact your strategy? Explore the these ten major manufacturing pain points for 2024 to help you cement your relationship with your current clients and find new clients most in need of your products and services.



Posted by IndustrySelect
As 2024 unfolds, industrial sales and marketing continues to evolve, driven by groundbreaking technological advancements, changing consumer behaviors, and regulatory changes. Ready to kick your strategy into high gear? Today we're unpacking the latest trends and challenges for sales and marketing professionals who do business in the industrial sector to watch in 2024--including specific pain points faced by their valued clientele: U.S. manufacturers. First let's take a look at some of the specific trends, challenges, and opportunities facing sales and marketing teams in 2024.
Posted by IndustrySelect
The southeast industrial air compressor distributor, the star of this story, stands out in the market with their reliable and proven product and service offerings, which has garnered them a loyal customer base over the years. With a professional tone, it is evident that whenever they have the opportunity to present their solutions to a prospect, more often than not, they succeed in converting them into new customers; whether that is new equipment sales, preventative maintenance plans, or current service needs. But that wasn't often enough. The challenge was this: How could the field sales engineering team grow their sales, get in the door and in front of potential industrial customers in their territories--often?
Posted by IndustrySelect
Trade shows and live events are tremendous opportunities for marketers to learn more about industry providers. Not only are key personnel from large enterprises presenting, but you can actually see the products and services different companies offer firsthand. For marketing and sales professionals, this level of immersion allows you to speak with authority when working with these companies.







Posted by IndustrySelect
The new year is a time of renewal, reflection and resolution, but let�s not forget it�s also a time of opportunity�especially for B2B marketers who want to generate more leads and grow their business. But how can you capture the attention of your prospects and customers in the crowded inbox? How can you stand out from the generic "Happy New Year" messages and offer something valuable and relevant?
Posted by IndustrySelect
As an industrial sales and marketing leader, you may find yourself and your team frustrated with the responsibilities that come with constantly filling the sales funnel and pipeline. From prospecting and sales lead generation to nurturing and helping to close deals, it can be challenging to keep up with it all. This is where prospecting expertise in the industrial market can make a significant difference in your teams� sales success. Together, we will explore the benefits of adding a dedicated team of hunters to the mix and help you determine if it's the right move for your business.

Posted by IndustrySelect
If you are a sales, marketing or business development professional in the B2B sector, you know how important email marketing is for your success. Email marketing is one of the most effective ways to reach and engage with your prospects, customers and partners�but also is among the most challenging and time-consuming tasks.



That's where AI comes in. AI can help you automate and optimize many aspects of your email marketing campaigns, saving you time and money, while increasing your conversions and revenue. AI can also help you create more relevant and personalized content for your audience, based on their behavior, preferences and needs. AI can even generate images for your emails that match your brand and message.
Posted by IndustrySelect
It is common business knowledge that it costs your company more time and money to attract new customers than it does to keep your current customers returning. Industry experts estimate that it is five times more expensive to chase new customers, which is borne out by customer retention statistics.



This article will provide you with some suggestions for your company�s customer retention efforts, which will improve your bottom line.

Posted by IndustrySelect
Are you currently working with the U.S. manufacturing market? If not, why not?



Manufacturing is an often-overlooked sector. That oversight could cost your company significant sales. The nearly 400,000 manufacturing companies in the United States have tremendous buying power.
Posted by IndustrySelect
Year-end marketing strategies play a pivotal role in driving sales, engaging customers, and setting the stage for the upcoming year. As the year draws to a close, businesses have the opportunity to capitalize on a variety of factors, from seasonal holidays to customer expectations. But how do you launch a holiday campaign that really fits in with your B2B business and doesn�t stick out like an off-brand thumb? What steps can you take to ensure success? In this article, we will share some strategies, tactics, and even some unique campaign ideas that can help you make the most of your year-end marketing efforts.
Posted by IndustrySelect
In the industrial sector, appointment setting plays a crucial role in generating sales leads and driving revenue. It is a powerful strategy that helps businesses connect with potential customers, build relationships, and ensure an efficient sales process. However, appointment setting in the industrial sector can be a resource-intensive task. To optimize this process and achieve profitable results, businesses can implement highly-effective tactics and strategies. In this article, we will explore some appointment setting tactics that can help sales teams enhance their sales pipeline and maximize success.
Posted by IndustrySelect
In the retail world, we all know Black Friday as an iconic day where shoppers storm stores and websites in pursuit of the year's best deals. But what about B2B marketers who primarily cater to manufacturers and suppliers? No longer just the domain of big box stores on the day after Thanksgiving, the Black Friday "season" provides a strategic opportunity for all marketers�even those in industrial B2B. Applying the right strategies, however, it crucial to attaining real results from your campaign. Our in-depth guide provides everything you need, from winning strategies and timing your campaign to exclusive campaign ideas to get your prospects gobbling up your best deals this season.�



Posted by IndustrySelect
In industrial sales and marketing, you know the stakes are high and competition fierce, and understanding your clients' unique needs and priorities is paramount. As the year draws to a close, many businesses zero in on the crucial process of budget planning for the upcoming year. For industrial sales and marketing professionals, the ability to secure a share of these budgets hinges on more than just offering valuable solutions; it requires aligning those offerings precisely with the budgets and priorities of your target clients. In this article, we'll explore how data analytics can be a game-changer in achieving this alignment, ultimately boosting your chances of winning contracts and fostering long-lasting client relationships.
Posted by IndustrySelect
Customer feedback is one of the most valuable sources of information for any business. It can help you understand your customers' needs, preferences, expectations, and satisfaction levels. It can also help you identify your strengths, weaknesses, opportunities, and threats in the market. By gathering and using customer feedback effectively, you can improve your marketing strategy and achieve better results. In this article, we'll explore how to gather and effectively use customer feedback to boost your marketing efforts.
Posted by IndustrySelect
The arrival of fall presents a perfect opportunity to give your data a much-needed refresh. This cleanup will involve reviewing and updating your market database, but you�ll ensure it�s accurate and free of �dead wood.� By refreshing your information, you will target your prospects better, add more personalization to marketing campaigns, and strengthen customer relationships.
Posted by IndustrySelect
As the year marches steadily toward its close, industrial B2B salespeople find themselves at a critical juncture. The calendar may suggest summer's grasp lingers, but in reality, the fourth quarter looms large on the horizon. This final stretch of the year brings with it unique challenges and opportunities, making it a season of immense significance for those in the sales arena. Success in Q4 hinges on preparedness, adaptability, and a keen understanding of the shifting dynamics that define this period.
Posted by IndustrySelect
Fall is a time of change, renewal, and reflection. It's also a perfect time to re-engage with your B2B prospects who may have lost touch with your company over the summer (or longer!). Whether they were busy with vacations, projects, or other priorities, you want to remind them of the value you offer and the benefits of staying connected.
Posted by IndustrySelect
For selling business-to-business (B2B), you require a unique set of skills. While business-to-consumer (B2C) sales can hinge on a catchy slogan or intriguing packaging, you must present a convincing pitch because it�s how you address your customers' specific pain points and explain how your product or service brings relief.



While you are making your way past gatekeepers to decision-makers, competing sales reps are pursuing similar paths. To prevail, you need every advantage you can get. Ongoing education for B2B sales professionals provides the edge to seal the deal.
Posted by SalesLeads, Inc.
You've heard the saying, "It takes a village." That's the case when Vice President of Sales & Marketing, John Rabon came to MNI and SalesLeads to help turn around their sluggish sales. Fluid Systems, an equipment provider for mining, industrial operations, and oil & gas, had begun to experience a downturn in business. The company turned to Mr. Rabon to lead them back on the right track.
Posted by IndustrySelect
With minimal resources, informing your audience of your company's name and superior solutions takes time and effort. But you can do B2B marketing on a budget if you define your costs, leverage email marketing and social media, collaborate with influencers, and harness user-generated content (UGC). We'll tell you how to do that below.

Posted by IndustrySelect
If you are a sales or marketing professional in the B2B industrial world, you know how challenging it can be to generate and nurture leads. The manufacturing industry is complex, competitive and constantly evolving, and your prospects may have long and unpredictable buying cycles.



But what about the leads that you already have in your database? The ones that showed some interest in your products or services, but never converted into customers? Are they still worth pursuing, or should you focus on finding new leads?



The answer is: it depends. Some old leads may have gone cold and lost interest in your offerings, while others may still be open to hearing from you and learning more about how you can help them solve their pain points. The key is to identify which old leads are worth re-engaging, and how to do it effectively.



In this blog post, we will share some key ways to re-engage old leads in B2B manufacturing.

Posted by SalesLeads, Inc.
A low conversion rate can spell disaster for your industrial company's appointment setting strategy. You may reach out to hundreds of prospects in a given month, only to land few or no appointments. The conversion rate, represents the percentage of prospects with whom you actually speak with who agrees to book a meeting. You'll still need to follow up to ensure the appointment is confirmed, especially if it is out more than 7 days. Take a look at the conversion rate for yourself or the team. If your appointment setting strategy is suffering from a low conversion rate, it may be attributed to one or more of the following reasons. Let's take a look at the top four.



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