With minimal resources, informing your audience of your company's name and superior solutions takes time and effort. But you can do B2B marketing on a budget if you define your costs, leverage email marketing and social media, collaborate with influencers, and harness user-generated content (UGC). We'll tell you how to do that below.
Developing your budget gives you insight into cost-effective strategies to:
● Prioritize your projects.
● Increase the return on investment (ROI).
● Fund staffing.
● Purchase materials and services.
Understanding these improves your budgeting and yields metrics demonstrating your solutions' success.
Reaching out to potential prospects is vital to filling your pipeline, and marketing helps capture their attention. Also, records access is crucial to your marketing campaigns, and the lowest cost-per-record available from IndustrySelect is valuable to marketers on a budget.
Content marketing accomplishes three primary purposes:
● It promotes awareness of your products or services.
● It spurs your customers to action.
● It drives revenue.
You can use high-quality content on social media, videos, blogs, and your website. However, yours must grab the interest of potential customers. Fortunately, it's easy to keep effective content production within your budget.
Try using these five steps:
1. Invest in automation.
2. Address your team's pain points.
3. Keep your videos short.
4. Use search engine optimization (SEO).
5. Keep current on your industry.
Bannersnack, a cloud-based banner maker, concentrated on topics relevant to its customer base and increased its blog traffic by 52%.
Markup Hero grabs attention by writing markup tool reviews while linking to sites that leverage its reach.
Email is important because it's cost-effective. Email campaigns are also easy to maintain. You can automate them and let them run 24/7 while your company earns up to $44 for every dollar spent.
IndustrySelect makes email campaigns profitable with the lowest cost-per-record in the industry. You can target your emails to reach prospects and create personalized email campaigns that improve customer engagement and response rates.
Social media increases your organic reach potential. But it would be best to determine which social media platforms are adequate for your product or service.
TIP: There's a good reason if your competitors are off an app.
Ensure your posts are intriguing and incorporate data to increase your ROI, and stop using posts that don't deliver.
You should leverage video first and use images second. Bannersnack increased traffic to its site by 61% by using video and infographics on social media.
Some businesses employ a comic image to grab attention. Charmin uses a cute family of bears on social media to attract viewers to its content. It features slightly different versions on Instagram, LinkedIn, Facebook, and Tinder. If you create a brand-building image, you can use it repeatedly at minimal cost.
Engaging in X (formerly Twitter) threads like the USA Manufacturing Hour is another organic way to boost your social media presence.
Approximately 71% of B2B companies invest in influencer marketing. But it would be best to choose your influencers wisely, so look for influencers already reaching a micro-audience specifically interested in your product.
SAP works with consultants, academics, and writers to create relevant content. Video Fruit markets websites to small businesses by enlisting guest bloggers. Top Rank uses digital marketing influencers to attract conference sign-ups.
The advantage of User-generated content (UGC) is its authenticity. UGC is specific to your products or services, created by your customers, and facilitates prospect engagement while promoting conversion.
Invite customers to create UGC by sharing their opinions and posting them on your website or social media. Calvin Kline finds UGC compelling enough to feature on its site. Shoppers see customers touting Calvin Kline jeans while wearing them.
Note that UGC can be more cost-effective than hiring influencers.
Using content marketing, email, social media, influencers, and user-generated content effectively keeps your B2B marketing campaign within budget.
Combining these tactics requires creativity and resourcefulness, so partner with IndustrySelect to optimize your marketing efforts and drive success. Set up your free IndustrySelect demo account today!