Sales and marketing trends, industrial statistics, and B2B intelligence from the MNI team.
How often do you hit the trashcan icon before reading an email? Do you decline a call if you don't recognize the caller ID? How can you find a way around similar reactions in your prospects? One approach that's regaining popularity in 2023 is direct mail.
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After a banner start to the new year, U.S. manufacturers continued to establish new facilities at a rapid pace in February. This month brought continued investment in the U.S. semiconductor and EV tech industries, as well as new investments in the food and beverage, automotive and pharmaceutical sectors.
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U.S. manufacturing companies added jobs at an accelerated rate in January, according to the latest jobs report from the Labor Department issued February 3rd. This article explores the most recent manufacturing numbers from the Labor Department, providing gains and losses by specific subsector.
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LinkedIn Groups are virtual meeting rooms (or forums) where people with similar interests can host and hold discussions around subjects they want to share or learn more about. Engaging in groups allows you to display your expertise around a subject and start to grow relationships with like-minded people.
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Value based selling forces companies that market their products to other companies (B2B sales) to reevaluate their business model. Instead of focusing on the number of new clients per year, the goal is to realign and emphasize providing lifelong value to the customer.
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The oil and gas field machinery manufacturing market, like many manufacturing markets today, is in a consistent state of fluctuation. For salespeople and marketers, keeping track of the market at large can be tricky, but understanding some of the largest companies and their values can aid you in taking the right sales approach.
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Construction machinery manufacturers create the machinery that keeps US roads smooth, give architects the equipment they need to build the beautiful landscapes of our cities, allow us to construct monuments to commemorate historic events and more. Discover the latest insights on this growing and vital industry and learn more about the top 10 construction equipment manufacturers in the U.S.A.
Full ArticleU.S. manufacturers hit the ground running at the start of 2023, breaking ground on new plants, announcing some major investments and expanding existing facilities. This month saw a major EV investment, a historic foray into quantum manufacturing, and continued innovation in a wide range of industries, from chemicals and lumber to stampings and solar. Let's explore some of the most exciting new manufacturing operations announced in January 2023.
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Mining is a vital and growing industry. On average, 3.4 tons of coal and 40,000 pounds of minerals are used per person annually in the U.S. Much of that product powers American households and industries. Almost every manufactured item holds some form of US-mined mineral, from your car's battery to the electricity you use to power your life. Mining machinery manufacturers supply the equipment for this thriving US industry.
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After all the challenges 2022 posed to industrial sales and marketing, you may be eagerly wishing for a stronger year ahead. So let's look at what sales trends 2023 will bring and see what you can do to make that wish a reality.
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December's new manufacturing announcements were all about innovation. With more news on the semiconductor and EV front, as well as some major pharmaceutical facilities, and some big reshoring news, December's new plant announcements were reflective of a dynamic and fast-growing U.S. industrial sector.
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As U.S. manufacturers scrambled to adjust to abundant challenges in 2022, from high prices to supply chain constraints and labor shortages, our most popular stories on IndustrySelect this year reflected the efforts of sales, marketing professionals to stay ahead of new developments and shifting needs, improve communications with their valuable manufacturing clients, and discover new opportunities.
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Perhaps you've always enjoyed attending (in-person) networking events: You get to hang out somewhere pleasant, meet new people and maybe bump into some people you already know. Many in the manufacturing industry have done MOST of their networking at trade shows and only see themselves networking in this capacity, but the reality is that most trade shows have been cancelled or moved online for the best part of two years and we must be prepared, in case it happens again!
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Traditionally, businesses use data from three parties, first, second and third. But a fourth collection method, called zero-party data, is rapidly gaining traction as a preferred channel for marketers. So what's the difference between all of these different data types and which is the most effective and accurate? In this article, we will discuss all four forms of data-party types so that you can make the best choice for your company.
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Henkel, a global provider of adhesives, sealants, and functional coatings announced that it has completed an expansion of its facility in Salisbury, North Carolina. Henkel reports the new expansion adds a new 10,000 square-foot, state-of-the art production facility, allowing the company to expand production of its UV curable acrylic pressure-sensitive adhesives (PSA). Henkel also reports the expansion will allow more sustainable and innovative PSAs to be brought to the tape, label, medical and graphics films markets.
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Every day the news deluges you with more scandals about social media. Determining what media to use and how to use them can be a nightmare. Fortunately, you have an option that doesn't involve a daily bombardment of noise and angst. When selling to other businesses, you can readily reach out to current customers and prospects through B2B email marketing.
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Despite a challenging business climate, U.S. manufacturers continue to break ground on new manufacturing facilities at an accelerated rate. Representing billions in investments and thousands of jobs, November's new plant announcements encompassed a wide range of industries, from EV technology to biotech to food processing. Let;s explore some of the most exciting new manufacturing companies announced in November 2022.
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Every small and mid-sized business cares about one thing: a consistent flow of sales. Every time you close a new customer, your company drives revenue, the means to your company's growth and expansion. After each close, management askes itself, "How do we get our next customer?"
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Nanotech Energy announced November 10th that it has broken ground on a new high-tech factory in Chico, California. To be located at the Chico Technology Center, which currently houses Nanotech Energy's R & D center, the new factory will further Nanotech Energy's goal to bring safer battery technology to the market.
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The mention of a looming recession evokes groans from sales and marketing reps everywhere. Still, you may find success at selling in a downturn isn't as elusive as it sounds. Read on to understand the economic climate for manufacturers at present and discover some expert tips and growing opportunities for selling in a downturn.
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High-tech advanced mobility company Canoo announced plans to establish a new EV battery module manufacturing facility in Pryor, Oklahoma. The new facility, which will produce battery modules on high-capacity assembly lines, will encompass 100,000 square feet across a 10-acre campus.
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In celebration of Manufacturing Month, I shared my goal setting and planning process as part of MNI University. Are you a goal oriented or a result driven person? Do you find that you need a set direction to go towards or look for validation along the way to prove that you are on the right track? You may have found yourself in positions where your goals are not defined or there are no KPIs or colleagues to compare your efforts or results to.
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October is shaping up to be a standout month for the U.S. manufacturing sector. Beginning with the largest private investment in New York's history to new enterprises making everything from EV technology to construction materials, manufacturing wins for October represented billions in investments and tens of thousands of jobs.
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As the past two years or so has taught us, building an international network is essential for business as we know it today. Whether your goal is to take your business international or not, there is still something to be gained by making contacts in your industry in different countries. Read on to discover how you can make the most of networking in the second of this four-part series from networking expert Ingor van Rooi.
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Twenty years ago, leaders looking to increase the success of their sales and marketing teams focused on improving efficiency. Today, the key to success is productivity. This article will discuss how managers can build a productivity mindset and inspire their teams to be more productive so your company can reap the benefits through higher profits and longevity.
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Aluminum solutions provider Novelis Inc. announced it has broken ground on a new aluminum rolling and recycling plant in Bay Minette, Alabama. Representing a $2.5 billion investment, the new state-of-the-art facility will employ 1,000 once fully operational. Novelis reports the new facility will have an initial 600 kilotonnes of finished aluminum products capacity per year, primarily serving the beverage container market, as well as the automotive sector. In addition, the new operation will include a recycling center for beverage cans, which will increase the company's capacity by 15 billion cans per year.
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Manufacturers continued to add jobs at a steady clip in September, even as hiring overall in the U.S. slowed, according to the latest jobs report from the Labor Department issued October 7th. In September, U.S. manufacturers added another 22,000 new positions, adding to the 22,000 jobs the sector added in August. Meanwhile, the economy added 263,000 jobs overall in September, down from the 315,000 jobs gained in August.
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When it comes to conducting business, nothing is more important than relationships and there's only one way to build them: by making contacts and networking. Harvard Business Review recently posted an article that encourages people to learn to love networking because it is a necessity in today's world! Read on to discover how you can make the most of networking in part one of this four-part series from networking expert Ingor van Rooi.
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Spanning multiple states, representing millions in investments and thousands of jobs, September's new plant announcements included some exciting enterprises in the semiconductor industry, one very innovative food manufacturing operation, as well as some notable foreign investments.
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Lead generation is critical for the long-term success of any business. The sales team is the one-on-one approach to getting the word out about your business and what your company can do to help their business become better. But when the sales rep develops the opportunity, and begins to work in the sales cycle, what happens to lead generation? Are appointments continuously being set for a robust sales funnel?
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