Sales and marketing trends, industrial statistics, and B2B intelligence from the MNI team.
You've heard the saying, "It takes a village." That's the case when Vice President of Sales & Marketing, John Rabon came to MNI and SalesLeads to help turn around their sluggish sales. Fluid Systems, an equipment provider for mining, industrial operations, and oil & gas, had begun to experience a downturn in business. The company turned to Mr. Rabon to lead them back on the right track.
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Lawn and garden equipment manufacturers offer a wide range of products designed to help homeowners and businesses maintain green spaces. According to manufacturer data, this industry is experiencing growth, and new opportunities are opening up as manufacturers embrace tech innovations.
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With minimal resources, informing your audience of your company's name and superior solutions takes time and effort. But you can do B2B marketing on a budget if you define your costs, leverage email marketing and social media, collaborate with influencers, and harness user-generated content (UGC). We'll tell you how to do that below.
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If you are a sales or marketing professional in the B2B industrial world, you know how challenging it can be to generate and nurture leads. The manufacturing industry is complex, competitive and constantly evolving, and your prospects may have long and unpredictable buying cycles. But what about the leads that you already have in your database? The ones that showed some interest in your products or services, but never converted into customers? Are they still worth pursuing, or should you focus on finding new leads? The answer is: it depends. Some old leads may have gone cold and lost interest in your offerings, while others may still be open to hearing from you and learning more about how you can help them solve their pain points. The key is to identify which old leads are worth re-engaging, and how to do it effectively. In this blog post, we will share some key ways to re-engage old leads in B2B manufacturing.
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It might be the dog days of summer, but U.S manufacturers were hard at work, announcing plans for major new industrial projects across the country. This month, we saw continued investment in the EV industry, while innovation in biotech continued to soar. Food production, packaging, and HVAC products also took a front seat, offering further evidence that while current business conditions are challenging, the future is bright for U.S. manufacturing.
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Industrial plating and polishing are essential processes for enhancing the appearance and performance of metal products. Explore the top 10 U.S. manufacturers of these services and their specialties, as well as some key trends and statistics on the industry!
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A low conversion rate can spell disaster for your industrial company's appointment setting strategy. You may reach out to hundreds of prospects in a given month, only to land few or no appointments. The conversion rate, represents the percentage of prospects with whom you actually speak with who agrees to book a meeting. You'll still need to follow up to ensure the appointment is confirmed, especially if it is out more than 7 days. Take a look at the conversion rate for yourself or the team. If your appointment setting strategy is suffering from a low conversion rate, it may be attributed to one or more of the following reasons. Let's take a look at the top four.
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Selling B2B products and services to the U.S. manufacturing industry has become increasingly challenging due to the presence of multiple decision-makers within organizations and the numerous hurtles that this dynamic sector is currently facing. Today, we'll explore effective strategies for B2B sales professionals to navigate the complexities of engaging with multiple decision-makers and increase their chances of success in the U.S. manufacturing sector. Here's the bottom line: selling B2B products and services - in any market - is more challenging than ever before. The manufacturing industry is no exception. Today, we'll be covering how salespeople and marketers in the manufacturing industry can effectively handle buying groups with multiple decision-makers.
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The month of June brought an exciting roster of new manufacturing operations. From billions poured into the EV industry to multiple new facilities announced in building materials, solar, food production and biotech, the U.S. industrial sector continues to defy expectations and post strong growth even amid an uncertain economy.
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You've finally made it past the gatekeeper. Now you're in a room with the people who will decide whether to sign on the bottom line or politely thank you for coming in. This presentation will have to make your case. What are the elements that will spell success?
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Industrial gas manufacturing was a $92 billion sector in 2020. Experts anticipate it will exceed $147 billion by 2028. A company that makes industrial gases usually lowers the temperature of the gas until it becomes a liquid. This liquid is then kept in pressurized canisters for a variety of uses.
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As the economy continues to show signs of slowing down, companies rely on two solutions to get through the economic hard times: reduce employee headcount and/or find a way to increase sales. This means sales teams will work on high priority prospect opportunities that are already in the sales funnel to close deals. How long will that take before the funnel shows signs of weakness? Can marketing produce enough qualified sales leads at your ideal accounts to be placed into the funnel for the entire sales team? What can be done to help support one or both teams?
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With the cost of materials still rising, finding effective pricing strategies for B2B is crucial for keeping manufacturers afloat. As interest rates increase along with production costs, your pricing window narrows. Competition for reluctant purchasers is an additional complication to your price-setting dilemma. So how do you set prices in this challenging environment?
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The latest employment summary from the U.S. Department of Labor reports employment in the U.S. manufacturing sector was little changed, following an increase of 11,000 manufacturing jobs posted in the month of April. In this article, we'll examine the latest data from the Labor Department, exploring manufacturing job losses and gains by specific subsector.
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Manufacturers of engines and turbines impact a large swath of commercial and government sectors, from automotive and aerospace to lawn and garden equipment. Discover the latest statistics on this key industry and explore the sector's largest companies!
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Today's marketing tools are evolving at a rapid pace to keep up with the growing demand for automation. With that in mind, your digital marketing tactics should similarly be kept up to date. Here's how you can improve B2B email click-through rates in your campaigns.
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Spanning multiple states, representing billions in investments and thousands of jobs, the month of May was full of new facility and expansion announcements, representing a diverse set of industries, from lithium refining and satellites to herbal supplements and steel.
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In sales, a good starting point is often to understand what your industrial prospects' needs are. By asking the right questions, you can establish a dialogue and recommend the best solution for a shorter sales cycle and a better B2B buying experience.
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With all the doom and gloom about economic contraction and looming recession, you might wonder is manufacturing ultimately a growing industry? Not long ago, the answer might have been far from encouraging. Fortunately, the U.S. manufacturing sector's outlook is becoming much brighter.
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The latest employment summary from the U.S. Department of Labor reports employment in the U.S. manufacturing sector inched up in April, following a two-month decline in February and March. In this post, we'll explore the most recent manufacturing numbers from the Labor Department, providing gains and losses by specific subsector.
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Generative AI is suddenly infiltrating nearly every corner of our digital world. It can write your sales scripts, your marketing copy, your thank you notes, your eighth grader's research paper; it will make our lives easier, our business tasks infinitely more productive. But before you feel like your laptop is staring you in the face thinking, move over obsolete human, you are soooo 2022, here's an interesting reality check that says a lot about the importance of real human intervention in our day-to-day tasks---especially sales and marketing.
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U.S. manufacturers sprang into action this spring, announcing a wide range of new and expanded facilities. Spanning multiple states and representing billions in investment and thousands of jobs, April's announcements revealed continued investment in the electronics, biotech, food, and auto industries.
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You might wonder how important account-based marketing (ABM) is for the industrial sector. ABM employs the experience of your company's sales and marketing professionals to create a specifically tailored experience for your targeted accounts. ABM is all about identifying your most promising contacts and aiming your message specifically at them.
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If you flip through the Bible to Matthew 13, you'll find the parable of a farmer who sowed seed. Unfortunately for him, his agricultural methods were indiscriminate. His seed fell on good soil but also in harsher locales where it couldn't take hold and grow. A generalized marketing strategy is similar. Your pitch may reach some good prospects but also find many who consign it to a spam or circular file.
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Your company provides an array of quality goods to manufacturers, yet your sales are slipping. Your company prides itself on the services you offer to manufacturers, yet sales remain stagnant. Why? Competitors. You know that you have competitors. Successfully running your company is at the forefront of your mind, but somewhere in the back, you know that competitors exist. You may even think that you have a pretty good idea of which companies comprise your main competitors. It's time to bring those thoughts to the forefront and perform a competitor analysis.
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Value propositions bombard buyers daily. Whether that proposition takes the form of Walmart's 'Roll Back Pricing' or another store's BOGO (buy one, get one) offers, your potential manufacturing client are saturated with value propositions in their daily lives. For your business value proposition to stand out, you must invest the time in creating a product that will knock your socks off upon impact.
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Thomas Edison knew that he would capture hearts and minds here in the U.S. and abroad when he unveiled his first incandescent light bulb to the world in 1879. Little did he know that he would revolutionize the way mankind lived, worked, and played for centuries to come. From your house to the White House, in farms, factories, and football fields, manufacturers of lighting and lighting fixtures brighten our world.
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Spanning multiple states and representing billions in investment, U.S. manufacturers announced numerous new projects in the month of March, bringing continued innovation to the U.S. electric vehicle industry, as well as the food and beverage, construction materials, tool fabrication, and wood products sectors.
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The largest battery manufacturers offer you a wealth of sales and marketing opportunities. As a bright spot in manufacturing, they promise continued growth. Discover the latest statistics on this powerful industry and get to know the sector's largest companies.
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Changing business direction isn't a strategy a company does every day. With careful planning, knowing your market and your customers, just maybe, there's a chance. First Choice Material Handling took the risk in 2019. Here is their story.
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